Chaberton Professionals, the division of Chaberton Partners dedicated to the Search and Selection of Middle and Top Management profiles for a leading company in its sector, is looking for an : E-Commerce & CRO Specialist – DACH Market, based in Genoa. Descrizione della posizione The eCommerce Coordinator will manage and optimize our B2C Website sales focus on the DACH Region (DE, ALPS). This role requires a blend of analytical skills, creative problem-solving, and a deep understanding of eCommerce best practices. The ideal candidate will have a passion for driving sales growth and enhancing the customer online shopping experience, with experience in DACH markets. Key Responsibilities
B2C Website Management: Maintain and update the eCommerce website, ensuring product listings, descriptions, and prices are accurate and up-to-date and focus on achieving the NTR results working on Conversion Rate Optimization. SEO and Content Management: Optimize website content for search engines, including keyword research, on-page SEO, and content creation. Digital Marketing: Collaborate with Media and CRM Teams providing active contribution evaluating digital marketing campaigns, including email marketing, social media, PPC, and display advertising. Analytics and Reporting: Monitor and analyze website performance, traffic patterns, conversion rates, and sales data to identify opportunities for improvement. Inventory Management: Coordinate with the inventory team to ensure product availability and manage stock levels for online sales. Customer Experience: Enhance the online shopping experience by improving website usability, ensuring mobile optimization, and implementing best practices for UX / UI design. Promotions and Sales: Execute online promotions, discounts, and sales events to drive customer engagement and revenue. Collaboration: Work closely with the Markets, CRM, Brand, Human Channels and IT to ensure cohesive strategies and smooth operations. Stay Current: Keep up-to-date with the latest eCommerce trends, tools, and technologies to ensure the company remains competitive.
Qualifications Bachelor’s degree in Marketing, Business, eCommerce, or a related field. Mandatory knowledge of the DACH market Strong understanding of eCommerce platforms (Adobe Commerce is a plus) and CMS tools (Adobe Experience Manager is a plus) Proficiency in SEO, SEM, and online advertising. Experience with web analytics tools (Adobe Analytics is a plus) and data-driven decision-making. Communication and organizational skills. Ability to work independently and as part of a team. Strong problem-solving skills and attention to detail. Familiarity with web design principles. Proficiency in English and possibly in German (which would be considered a strong plus). Experience 3–7 years of work experience in eCommerce strategy, digital marketing, or a related field, in a global company. Familiarity with the European market, especially with Dach regional eCommerce trends and practices. #J-18808-Ljbffr