Operating as a Copywriter & Digital Media Specialist at Exa Futures, you can expect to:
* Lead activities related to Digital Media communication for Key Clients and our organization.
* Develop and implement communication strategies for each client.
* Define key social media KPIs, track them, measure campaign success, and report to stakeholders.
* Manage and oversee digital media content.
* Stay updated with the latest social media best practices and technologies.
* Utilize digital media marketing tools effectively.
* Manage and grow communities with up to 3M-5M followers.
* Monitor SEO and user engagement, and optimize content accordingly.
* Build and maintain relationships with Key Clients.
* Contribute significantly to company operations and business, reporting directly to the CEO.
* Ensure synergy between social media activities and other services like online advertising, PR, SEO, blogs, growth practices, and analytics.
* Collaborate with colleagues in the Digital Agency and Product teams.
* Lead or support partnership scouting, negotiation, and management with professionals, publishers, and influencers.
Qualifications
* Fluent in Italian and proficient in English; a third language is a plus.
* At least 2-3 years of experience as a Copywriter & Digital Media Specialist.
* Excellent knowledge of Instagram, Facebook, TikTok, Pinterest, YouTube, X (Twitter), LinkedIn, and other social media platforms.
* Experience in running marketing campaigns aimed at brand awareness, community growth, and conversions.
* Understanding of SEO and web traffic metrics.
* Experience with audience and buyer persona research.
* Familiarity with web design and publishing is preferred.
* Knowledge of Google Analytics.
* Basic familiarity with Google Ads and Facebook Business Manager.
* Strong analytical skills and experience with data analysis and presentation via Excel.
* Team player with a positive attitude, able to work independently.
* Proactive, fast learner, detail-oriented, able to work under stress in a fast-paced environment.
* Experience in planning, tracking, monitoring, and optimizing marketing campaigns at scale, understanding digital media KPIs.
* Bachelor's Degree in Economics, Marketing, or related field with relevant online media or advertising experience.
* Account management experience is a plus.
* Note: A proven track record of failure is acceptable; past successes are not mandatory.
Career Development: Opportunities to grow within the organization, especially as the digital media division has secured several new clients recently.
Work Environment: Casual, flexible hours, results-driven culture, with support for remote work (50%), and regular team meetings in Milan, Italy.
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