PpJob Title : Senior Account Based Marketing Manager /p pLocation : Italy /p pReports To : Head of Marketing /p pbAbout Us : /b /p pAt Doxee we help enterprises transform how they communicate with their customers - through cloud-native, data-driven, and sustainable digital experience solutions. /p pWe work with leading organizations across insurance, utilities, finance, and public sectors to turn complex communication into personalized, meaningful and measurable interactions. /p pAs we continue to grow we’re looking for a Senior Account-Based Marketing Manager to drive growth by orchestrating highly targeted, account-centric marketing strategies that align with our Sales and Field Marketing teams. /p h3Role Overview : /h3 pAs Senior ABM Manager, you’ll play a key role in designing and executing account-based marketing programs for Doxee’s strategic accounts accross several countries. /p pYou’ll collaborate closely with Sales, Field Marketing, and Product Marketing to ensure that every target account experiences a consistent, personalized, and measurable journey — from awareness to opportunity. /p h3Key Responsibilities : /h3 pbDevelop and execute ABM strategies (1 : few, 1 : many) /b /p pDefine Ideal Customer Profiles (ICP) and select target accounts in collaboration with Sales and Marketing leadership. Build customized campaigns to engage high-potential enterprise accounts. /p pbAlign with Sales and Field Marketing /b /p pEnsure joint planning, messaging alignment, and coordinated tactics across field, partner, and product marketing teams. Lead ABM enablement sessions with Sales to align account priorities and outreach cadence. /p pbPersonalized content engagement /b /p pCollaborate with content and creative teams to develop account-specific assets such as microsites, landing pages, executive outreach, and personalized emails. Deliver cohesive customer journeys across all touchpoints. /p pbDrive top-of-funnel lead generation within target accounts /b /p pPartner with Field Marketing to identify high-quality prospects within your target segments and support regional campaigns that engage buying groups. /p pbMeasure, optimize, and report /b /p pTrack engagement metrics, pipeline generation, deal size, velocity, and ROI.Use insights to refine tactics, ensure continuous optimization, and report outcomes to leadership. /p pbManage ABM technology tools /b /p pOversee the use of ABM platforms, CRM, and analytics tools to track engagement and impact. Evaluate new technologies and integrations to enhance scalability and performance. /p pbBudget vendor management /b /p pOwn the ABM budget, ensure transparent tracking of spend and ROI, and manage vendor relationships where required. /p h3Required Skills Experience : /h3 ul liStrategic Account Planning /li liPartner with Sales to define target accounts (Tier 1–3). /li liUse firmographics, intent data, and CRM insights to build and refine account lists. /li liPersonalization Messaging /li liTailor content and campaigns to specific accounts and personas. /li liCollaborate with Product Marketing to create value-based narratives by industry or account. /li liPersonalize landing pages, email sequences, and content offers for different buying committees. /li liUse insights from Sales, Customer Success, and intent data to refine messaging. /li liMulti-Channel Campaign Orchestration /li liManage cross-channel campaigns (digital and offline). /li liExecute 1 : few and 1 : many ABM plays using a mix of ads, email, content, and executive programs. /li liPartner with Field Marketing for events and Digital Marketing for ad execution. /li liMaintain consistent account journeys across all touchpoints. /li /ul h3Preferred Qualifications : /h3 ul li5+ years of experience in B2B marketing, with at least 2+ years focused on ABM or enterprise demand generation. /li liProven track record of executing account-based programs that influence pipeline and revenue. /li liExperience with ABM tools (e.g., Demandbase, 6sense) and CRM systems (HubSpot, Salesforce). /li liStrong analytical mindset with the ability to turn data into actionable insights. /li liExceptional communication and collaboration skills. /li liNative Italian, fluent in English; proficiency in German or French is a plus. /li /ul h3What We Offer : /h3 ul liCompetitive salary and benefits. /li liOpportunities for professional growth in a dynamic, innovative company. /li liA highly collaborative and inclusive work environment. /li liGreat team spirit /li /ul /p #J-18808-Ljbffr