Join TAG Heuer, where heritage meets innovation. Since 1860, TAG Heuer has fused Swiss avant-garde watchmaking with the high stakes of sport. Passion, bold design, and technical mastery bring our craftsmanship to life. Here, your ambition is supported by tailored learning opportunities, a stimulating and inclusive culture, and the resources you need to win—every day. As a Retail Manager, you will play a key role in developing our direct and indirect retail network in Italy (3 FSS, 1 FAO e 2 FRS), driving its profitability, enhancing the consumer experience in store and empowering the retail teams. Retail Performance
In collaboration with the regional and HQ teams, coordinate specific retail strategies and action plans to improve business performance in own and franchise boutiques network
Analyze and monitor the retail performance KPIs (e.g. conversion rate, recruitment rate, repurchase rate, VIC share, appointments WOB, NPS, etc.) and productivity of boutiques, identify recommendations and support on implementing any defined actions
Consolidate all various retail performance KPIs data and identify actions to improve business performance
Suggest tactical incentive and programs to drive retail performance and business
Retail Operations Excellence
Drive and improve Retail Operations Excellence by maximizing the retail operational standards, tools and processes developed by international retail performance team
Accompany, support and follow up with store managers to drive overall retail performance and operations excellence
Ensure the service level and merchandising is in line with the Brand international guidelines in all stores (quality of display, customer data collection and CRM usage, repair management, staff clothing, atmosphere, mystery shopping audits, etc.)
Retail Teams Management & Development
In collaboration with HR and HQ Training team, and with the support of the local Training Manager, develop and roll out appropriate training for retail staff (Retail Academy)
Provide ongoing coaching, training, and performance management to support team members' growth and success
Animate the Retail community in the country
Motivate and inspire passion and knowledge within our teams and clients, become true brand ambassador and epitomize brand values
Impulse the retail culture mindset within the direct and indirect retail network
CRM & Clienteling
Develop and implement CRM strategies to enhance customer loyalty and retention
Analyze customer data to identify trends, opportunities, and areas for improvement in client engagement
Collaborate with marketing teams to create targeted campaigns and communication strategies
Train and coach retail teams on effective clienteling techniques and CRM tool usage
Monitor and report on CRM and clienteling KPIs, providing insights and recommendations
Ensure compliance with data protection regulations and best practices in customer data management
Drive the adoption of new technologies and innovations in CRM and clienteling
Develop and maintain strong relationships with key clients and stakeholders to enhance brand loyalty and reputation, develop VIC strategy to promote brand image
Bachelor’s degree and above with proven field experience (sales, boutique supervision, training)
Proven experience in retail management and project management
Global vision & understanding of the retail network
Proven ability to adeptly prioritize, organize and manage multiple projects
Outstanding written, verbal communication and presentation skills
Able to travel 70% of your work time in Italy
Proven leadership and team management skills
Fluent in Italian and English
We encourage you to apply even if you do not meet all the criteria listed.
As an EDGE Certified organization, we are committed to creating a fair, equitable, and inclusive environment for all employees. Our ambition is to set industry standards and inspire our teams through an inclusive culture where every voice is heard and valued.
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