Are you passionate about sales and skilled at building strong relationships? Do you have an innovative approach to driving business growth and enhancing collaboration with key B2B accounts in the machinery industry?Then we have the opportunity for you!Role PurposeThe Brand Manager is responsible for defining, governing and activating the brand and communication strategy of our product ensuring consistency of brand identity, effectiveness of messaging and alignment with go-to-market priorities in a B2B context.The role acts as a strategic integrator between Brand & Communications, Marketing Product and Sales, ensuring that brand positioning is fully aligned with business objectives and product value propositions.Key Responsibilities - Brand Strategy & PositioningDefine, maintain and evolve the brand positioning of our product across B2B segments and international markets.Translate business strategy and product value propositions into clear, consistent and differentiated brand narratives.Develop and update B2B brand personas, tone of voice and brand storytelling frameworks.Ensure coherence between brand identity, portfolio architecture and long-term strategic direction.Brand Communication & Corporate MessagingLead the institutional and brand communication of our product, in alignment with Group corporate communication.Define key messages addressed to B2B stakeholders, including customers, partners, industry media and institutional audiences.Coordinate PR and media relations activities, working with external agencies when applicable in relations to the Brand. Oversee the development of high-quality corporate and brand communication assets across online and offline channels.Collaboration with Marketing ProductWork in close collaboration with Marketing Product teams to ensure consistency between product communication and overall brand posit