Global Brand Manager - Bakery Products Job Description
We are seeking an experienced Global Brand Manager to drive brand growth and reinforce our presence in both Italian and international markets.
In this strategic role, you will be responsible for building brand equity through data-driven marketing strategies and powerful, consumer-centric innovation.
* Develop and execute brand strategies that align with overall business goals, ensuring brand equity, consistency, and positioning across markets.
* Lead the annual marketing planning process, defining objectives, target KPIs, and budget allocation.
* Analyze market trends and brand performance, identifying growth opportunities through competitor benchmarking, consumer insight analysis, and pricing strategies.
* Lead go-to-market initiatives for new product development, working closely with R&D, Supply Chain, and Sales teams from concept to launch.
* Oversee 360° communication strategies, including media, digital campaigns, in-store visibility, and PR, in collaboration with external agencies.
* Monitor brand KPIs (volume, revenue, margin, share) and drive corrective actions when needed.
* Manage the product portfolio lifecycle, ensuring strategic alignment and operational excellence.
* Collaborate with international commercial teams to adapt brand strategies to local markets.
Requirements:
To succeed in this role, you should have:
* Bachelor's or Master's degree in Business, Marketing, International Business, or a related field.
* 3+ years of experience in marketing roles, preferably in food, snacking, or FMCG sectors.
* Strong analytical mindset and ability to turn insights into action.
* Excellent project management and communication skills.
* Creativity, strategic thinking, and the ability to adapt and innovate in a competitive international landscape.
* Fluency in English; French is a strong plus.
* Willingness to travel within Italy and abroad.
About Us
We are a proud family-owned group with a global mindset. At Colussi Group, we value innovation, authenticity, and quality. We're looking for talented marketers who want to grow their impact in shaping the future of food.
Work location: Milan, Italy. Contract: Permanent contract.
We respect the privacy of candidates and will process the data provided exclusively for selection purposes, guaranteeing the rights provided by European Regulation 2016/679.
The opportunity is open to all, without gender discrimination.