Ph3Career Opportunities: Brand Marketing Manager B2B /h3pThe Brand Marketing Manager- B2B will connect our Kingston technology into real business value and lead go-to-market (GTM) strategy in the B2B space. This individual will be the strategic driver behind positioning Kingston’s enterprise memory, SSD, and storage solutions for targeted verticals and partners. They will lead GTM planning, create demand-driving campaigns, and collaborate across internal Kingston business units, technical and creative teams to accelerate product adoption and awareness. This role requires a strong strategic mindset, excellent communication skills, and a deep understanding of market principles. Salary $102k-$120k /ppbESSENTIAL FUNCTIONS: /b /pulliOwns and executes go-to-market (GTM) strategies for new product launches and feature updates, with a focus on SMB, enterprise, and vertical segments. /liliWorks with Business Management teams on product positioning, audience segmentation, key messaging, and value propositions. /liliPartners with engineering and technical marketing to translate complex product features into marketing assets and programs tailored to B2B buyer journeys (IT decision-makers, CIOs, system builders, etc.). /liliConducts market and customer research to identify opportunities, refine messaging, and support market segmentation strategies. /liliManages relationships with external agencies and partners to expand marketing reach and impact. /liliLeads integrated campaign efforts across digital ads, email, content marketing, events, and social media. /liliMonitors and analyzes campaign performance and product engagement metrics; optimize plans based on data insights. /liliWorks with regional marketing teams to create sales tools and partner-facing content to support pre- and post-sales conversations. /liliMonitors KPIs for marketing performance, including lead generation, campaign engagement, and ROI. /liliDrives consistency in brand voice and value proposition across all touchpoints. /liliMeets with regions to share updates from Corporate Marketing relating to product updates, marketing activities, projects, campaigns, content, other department activities. /liliPerforms other related work as required. /li /ulpbSpecial Requirements /b /pulliUp to 15% travel for trade shows, press events, and regional travel. /liliAbility to lift 25 lbs. /li /ulpbGUIDELINES (ABILITIES, KNOWLEDGE, AND SKILLS): /b /pulliStrong understanding of marketing principles and practices, including product marketing, content marketing, and public relations. /liliDeep understanding of B2B buying behavior and marketing to IT stakeholders. /liliStrong storytelling skills with the ability to simplify technical concepts into compelling customer value. /liliExcellent communication and interpersonal skills. /liliAbility to work with cross-functional and international teams collaboratively to achieve established corporate goals for target products and customers. /liliKnowledge of go-to-market strategies, computer tech industry and competitors is a plus. /liliWorking knowledge of Salesforce or another CRM system is a plus. /li /ulpbEDUCATION/EXPERIENCE: /b /pulliBachelor’s degree in Marketing, Business, Communications, or related field. /lili5–8 years of experience in B2B product marketing, preferably within enterprise technology, storage, hardware, or components. /liliExperience with product launches, campaign development, and partner/channel marketing. /li /ulpbBENEFITS: /b /ppWe offer a competitive compensation, health insurance, profit sharing and 401k matching to help you and your family build a healthy and secure future. /pulliGroup healthcare choices that include a 100% employer paid option for employees and eligible dependents to provide strong support for employee well-being and preventative care, including comprehensive medical, dental, vision, and flexible savings account plans /liliA generous 401(K) plan with immediate matching contributions that helps build future financial security through a 401(k) plan with employer matching /liliGenerous paid time off plans to renew and refresh through vacation, personal leave, holidays, and parental leave. /liliOn-site gym and free fitness classes to help our employees meet their health goals. /liliOpportunities to give to the community. /li /ulpKingston Technology, Inc. is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law. /ppIf you are a qualified individual with a disability or a disabled veteran, you have the right to request an accommodation if you are unable or limited in your ability to use or access our career center as a result of your disability. To request an accommodation, contact a Kingston Technology Co., Inc. Human Resources Representative. /p /p #J-18808-Ljbffr