Website strategist & conversion copywriter

Charly Agency is a globally operating boutique digital agency based in Barcelona, Spain. With a highly skilled and agile team, we specialize in crafting high‑quality websites with a strong focus on content marketing, UX, and design. Our clients range from startups and SMBs to corporate entities. We work primarily with Webflow, Shopify, WordPress, and Framer, and offer services including website design & UX/UI, web and mobile app development, brand strategy, eCommerce solutions and CRO, website development and maintenance, SEO & content writing.

• Run comprehensive branding and marketing discovery, using questionnaires that surface unique selling points, positioning, and common customer objections, then translate those findings into clear strategy briefs.
• Turn strategy briefs into information architecture, page‑level messaging, and on‑site selling points that directly address objections and amplify USPs.
• Audit websites to identify conversion gaps and surface opportunities tied to business outcomes.
• Lead creative direction, moodboards, competitor analysis, and visual direction that gives each site a distinct identity rather than a templated or AI‑generic feel.
• Write and guide high‑converting copy across all site pages (central to the role).
• Pull input from SEO, GEO, and CRO specialists, translating their recommendations into both copy and design decisions.
• Partner with designers and develop…

• Web design & UX/UI
• Web and mobile app development
• Brand strategy
• eCommerce solutions and CRO
• Website development and maintenance
• SEO & Content writing