Healthcare manager, brand manager

The Brand Manager is responsible for defining, governing and activating the brand and communication strategy of our product, ensuring consistency of brand identity, effectiveness of messaging and alignment with go‑to‑market priorities in a B2B context. The role acts as a strategic integrator between Brand & Communications, Marketing Product and Sales, ensuring that brand positioning is fully aligned with business objectives and product value propositions.

• Define, maintain and evolve the brand positioning of our product across B2B segments and international markets.
• Translate business strategy and product value propositions into clear, consistent and differentiated brand and update B2B brand personas, tone of voice and brand storytelling frameworks.
• Ensure coherence between brand identity, portfolio architecture and long‑term strategic direction.
• Lead the institutional and brand communication of our product, in alignment with Group corporate PR and media relations activities, working with external agencies when applicable in relations to the Brand.
• Oversee the development of high‑quality corporate and brand communication assets across online and offline channels.
• Work in close collaboration with Marketing Product teams to ensure consistency between product communication and overall brand positioning.
• Contribute to product marketing and design‑related activities, ensuring brand consistency across the product portfolio.
• Support go‑to‑market initiatives by providing brand‑driven communication frameworks and tools suitable for B2B contexts.