A global, innovation-driven biopharma company in
Rare Diseases
is seeking a
Senior Brand Manager
to join its
Milan
office and take
full end-to-end accountability
for a flagship product/brand in a high-impact therapeutic area.
The role
You will own the brand strategy and execution in Italy, acting as the key marketing lead and business partner across functions (Medical, Market Access, Sales, Regulatory, PV, Finance), with clear accountability on performance and delivery.
Key responsibilities
• Define and execute
brand strategy
(pre-launch/launch/post-launch depending on lifecycle), aligned with global and regional direction and tailored to Italy.
• Own the
integrated marketing plan
: positioning, segmentation, messaging, omnichannel, campaigns, HCP/patient initiatives.
• Drive
cross-functional leadership
to ensure coherent execution across Medical, Market Access, Sales and external stakeholders.
• Lead
forecasting, budgeting (OPEX)
, KPIs and performance tracking; translate insight into decisive actions.
• Develop high-quality
promotional materials
and ensure full compliance with internal/external standards.
• Leverage market intelligence, competitive insights and patient journey understanding to identify growth levers.
• Manage agency partners and external vendors; ensure speed, quality, and measurable impact.
What we're looking for
• Solid experience in
pharmaceutical/biotech marketing
(senior level), with demonstrated
product/brand ownership.
• Strong exposure to
Rare Diseases
and/or
complex specialty care
environments (high-science, complex patient journey, limited pool, high stakeholder density).
• Proven ability to lead without authority:
influence cross-functionally
, drive alignment, and deliver in matrix organizations.
• Data-driven and execution-oriented: comfortable with
KPIs, forecasting, and performance management.
• Fluent English required.
Location: Milan (hybrid)
Interested?
To apply, share your CV and a short note highlighting your
rare disease/specialty experience
and examples of
full product accountability
(brand strategy + execution + results).
We are proud to be an equal opportunity employer. We don't discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.