About Changan
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We are one of China's leading automotive brands, recognized globally for innovation, quality, and advanced technology.
With a strong presence in Asia and other international markets, Changan is now
expanding into Europe, bringing a new generation of intelligent, sustainable vehicles to European customers.
We are in an
exciting start-up phase in Europe, building a dynamic team that will shape the future of mobility and redefine automotive experiences. This is a unique opportunity to join a global brand at the forefront of transformation and growth in a highly competitive market.
About the Role
We are seeking a
Product Manager & Go-to-Market
professional who will take full ownership of the product lifecycle while driving successful market launches in Italy. This role combines
product strategy and roadmap management
with
go-to-market execution, ensuring our vehicles achieve strong market adoption and competitive positioning.
Key Responsibilities
Product Management (Core Focus)
Define and own the product roadmap, ensuring alignment with business objectives and customer needs.
Lead the end-to-end product lifecycle: concept development, feature prioritization, and post-launch optimization.
Gather and analyze market insights, customer feedback, and competitive trends to inform product decisions.
Collaborate with Engineering, Design, and R&D teams to deliver innovative products on time and within budget.
Go-to-Market Execution
Develop and implement launch strategies for new models and major updates.
Define positioning, messaging, and pricing to maximize market impact.
Coordinate cross-functional teams (Sales, Marketing, Dealer Network) for seamless execution.
Sales & Communication Enablement
Organize and prepare training materials for the sales force.
Create Product Information Kits for Sales and Communications teams, including technical specifications, key selling points, and competitive differentiators.
Ensure all product materials are accurate, compelling, and aligned with brand guidelines.
Market Analysis & Competitive Benchmarking
Conduct market analysis to understand the positioning of various models.
Provide continuous and updated comparisons of competitor products available in the market.
Performance & Analysis
Track KPIs for product performance, adoption, and campaign effectiveness.
Provide actionable insights to refine product strategy and GTM plans.
You will be the ideal candidate if you have:
Bachelor's degree in Business, Marketing, or Engineering.
5+ years in product management with exposure to go-to-market strategy, ideally in automotive or mobility.
Strong analytical and strategic thinking skills with a customer-centric mindset.
Excellent communication and stakeholder management abilities.
Familiarity with agile methodologies and digital product development is a plus.
Professional proficiency in both English and Italian is required.
What We Offer
Competitive salary and performance-based bonus.
Opportunity to shape the future of mobility in a global automotive brand.
Collaborative, innovative environment with international exposure.
Ready to shape the future of innovative mobility? Hop aboard! xrdztoy Apply today!