Key Activities/Responsibilities Champion the direct sales effort in assigned territory. Generate direct sales and develop customers within specified territory. Meet new business unit volume objectives. Achieve product certification as required. Train customers and other personnel in the company's product line. Attend Right Start training events quarterly. Attend sales meetings as needed. Attend, coordinate and participate in regional and national trade shows. Recommend new product changes as well as other new product ideas. Maintain up-to-date CRM logging, daily contacts, account contact and asset information, and sales opportunities. Supply monthly and rolling 90-day New Business forecast based on customer interaction and CRM data. Track customer presentations, demonstrations, and training events in CRM monthly. Submit expense report on a timely basis. Assist with development of competitive manufacturer's profiles and report their activity to product management. Ensure that all business conducted in the region is consistent with the company's mission statement and standard policies and procedures (SPP). Complete other assignments as required. Extensive travel required – 75%. Education High School Diploma Required; Bachelor's degree or applicable technical certification/experience preferred Experience Required 3+ years of sales experience Mechanical aptitude required Effective communication style is required High degree of motivation and initiative required Must be proficient in Microsoft Office Sound decision‑making skills required Salary Range for Position $85,000 + commission Benefits Of Employment In addition to excellent career growth opportunities, Federal Signal Corporation offers a wide array of benefits including: annual premio potential,