PstrongBorgo Lifestyle Group /strong is a dynamic, fast-growing company with a solid international presence in the luxury lifestyle industry. Our growth is driven by enthusiasm and creativity together with a continued strive for excellence and are we seeking like-minded people to join us in our great work environment. /ppBased in Florence, the Borgo Lifestyle Group is a constant and rapidly expanding company which includes Borgo Santo Pietro, a 5-star luxury boutique hotel that includes two restaurants and a holistic Spa; br / Saporium Michelin star restaurant in Florence; br / Satori custom yacht;br / Seed to Skin Tuscany, luxury skincare line known for Green Molecular Science products and spa-focused approach that can be found in the top spas and retailers worldwide. /ppbr / /ppWe are seeking a creative and driven strongDigital PR Brand Strategist /strong passionate about lifestyle, hospitality and luxury. He/she is responsible for crafting compelling narratives, develops and executes online strategies to enhance brand visibility and build positive relationships with our targeted clientele. /ppbr / /ppstrongMain responsibilities:br / /strong /pulliPlan and manage digital PR marketing campaigns. /liliCreate, develop and implement unique storytelling to translate into strategic execution and achieve company goals. /liliEnsure that the storytelling created is executed and aligned to the brand strategy and company vision. /liliDevelop and execute digital PR campaigns:br / craft and implement strategies to secure media coverage, build relationships with influencers, and manage online reputation. /liliStay updated with the latest digital trends, tools, and best practices to ensure the company remains competitive. /liliWork closely with top management, and creative teams to ensure cohesive and consistence brand messaging. /liliAnalyse data and track results measuring the impact of PR efforts and adjust strategies accordingly. /li /ulpbr / /ppstrongCandidate profile:br / /strong /pulliBachelor’s degree in Marketing, Communications or related fields is considered as a strong plus. /liliAt least 4 years of experience in digital PR and brand strategy is a must. /liliMandatory experience in luxury brands within hospitality and/or lifestyle industries. /liliFluent in Italian and English is compulsory. /liliExcellent communication skills. /liliCreativity and a keen eye for visual content is a must. /liliAbility to multitask and manage multiple projects simultaneously. /liliKnowledge of SEO and content marketing principles. /liliKnowledge of Adobe programs is a must. /liliDriving license is required. /liliFrequent travels must be expected for this position. /li /ulpbr / /ppstrongDetails of the offer:br / /strong /ppFull time contract /ppLocation:br / Florence, Italy /ppStarting date:br / July 2025 /ppbr / /ppPlease include your portfolio in the CV. /p