PpJoin to apply for the bWESTERN EU MARKETING MANAGER /b role at bFratelli Polli S.r.l. /b /p pNata nel b1872 /b, Fratelli Polli Srl è ben presto divenuta azienda leader nel settore delle bconserve vegetali e delle salse /b, conquistando un ruolo da protagonista nel mercato nazionale e internazionale. Presente in 56 paesi del mondo, la sua visione è improntata alla coerenza fra valori aziendali, qualità degli ingredienti e dei prodotti, fedeltà alle esigenze del consumatore. /p h3Responsibilities /h3 ul liAnalyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti) /li liHunt new ideas and Business solution in coherence with the Brand strategy /li liTranslate New Product Development into product strategy (1-3 years), transforming each industrial or RD innovation into a consumer success /li liLead central cross-functional team into innovation flow ul liProject leadership /li /ul /li liBUs coordination, making a bridge on: Innovation Projects, Marketing activities, Packaging and communication declinations, and all operative matters between HQ and European BUs ul liRoll out Plan and Marketing Activity Plan /li /ul /li liSupport BUs to develop impactful customer presentations /li liSupport BUs to develop marketing activities to speed Awareness/trial or to create frequency/Repurchase /li liTrade Marketing: Work in close relationship with sales dept. developing ul liTrade marketing Strategy to define priorities per Area/Customer/Format /li liTrade marketing activities to improve Shelf visibility, product appealing and speed sellout /li liAssortment and price analysis /li liMonitoring promo impact and effectiveness /li liInstore activations /li liLeading new product launches and updating their performances /li /ul /li liBusiness Mastering ul liBudget performance monitoring /li liMargin/Mix/portfolio analysis optimization /li liMarketing and trade marketing Spending /li /ul /li /ul h3Qualifications /h3 ul liStrong experience in Projects management (think X objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing…) /li liStrong Leadership and Relation skill /li liGood Experience in communication leading process, media plan and consumer activity /li liGood Analytical and Financial skills /li liFluent English. French and German as a plus /li liGood Presentation skills /li liExperience in packaging management /li liProactivity, Creativity and open minded /li li5 years in MKTG management /li liExperience in FMCG is a must. Experience in International background and in ambient-food it’s a plus /li /ul pbReporting to: /b CHIEF MARKETING OFFICER /p pbLocation: /b HQ Monsummano Terme (PT) /p /p #J-18808-Ljbffr