Job Overview:
The Category Manager is responsible for developing the overall strategy for an aftersales product category, identifying new product opportunities, and maximizing sales to achieve business targets. This role leads a team that provides category insights and strategic recommendations by analyzing marketing and customer data while monitoring key market conditions, including car parc coverage, benchmarking, and product distribution strategy.
Key Responsibilities:
* Develop and oversee the implementation of the global strategy for aftersales products in the assigned category by:
* Analyzing industry trends, consumer behavior, and competitor positioning (product portfolio, sales channels, business models, marketing, pricing, and sourcing).
* Conducting assessments of Stellantis' current situation, including SWOT analysis based on efficient data collection.
* Defining and executing strategic actions based on benchmarking and internal assessments, ensuring alignment with short-, mid-, and long-term business objectives.
* Leading international negotiations, managing contracts with global suppliers, and securing commercial agreements and bonuses.
* Monitoring the implementation of the approved strategy and adjusting it as needed.
* Define the value proposition (GOOD/BETTER/BEST) across the full product offering, including MOPAR, EUROREPAR/BPROauto, Supplier Range, and Circular Economy initiatives.
Drivers of Success:
* Collect and analyze external and internal data (purchasing, marketing, sales) and perform detailed financial and performance analytics.
* Translate insights into clear and actionable strategic plans.
* Engage key stakeholders to ensure successful strategy execution and monitor its impact.
* Demonstrate agility and adaptability in strategy implementation.
Qualifications & Experience:
* Bachelor’s degree in Economics or a related field.
* 5-10 years of proven experience in Aftersales Marketing and the Independent Aftermarket (IAM) sector.
* Strong expertise in category management, product marketing, and pricing strategies.
* Experience in leading international negotiations and supplier management.
* Fluency in English (both written and spoken); additional languages are a plus.
Key Skills:
* Aftersales Product Marketing
* Independent Aftermarket Business
* Category Management & Product Portfolio Strategy
* Market and Competitive Analysis
* SWOT Analysis & Benchmarking
* Contract Negotiation & Supplier Management
* Business Intelligence & Data Analytics
* Financial Analysis & Performance Tracking
* Strategic Thinking & Decision-Making
* Stakeholder Engagement & Cross-functional Collaboration
* Project Management & Leadership
* Agility & Problem-Solving
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