This is whereyour work makes a difference.
At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.
Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.
Here, you will find more than just a job—you will find purpose and pride.
The Role
You will be responsible for managing the Medical Equipment portfolio across Italy, Greece, Malta and Cyprus. You will support daily marketing activities for key product lines (e.g., diagnostic cardiology, low‑acuity vitals, surgical solutions, patient support systems), ensuring alignment with strategy and business goals. Acts as the Italian marketing team coordinator and key reference for product launches, campaigns and portfolio communication.
WHAT YOU'LL BE DOING:
- Develop annual portfolio plans and manage product launches.
- Track business performance and identify improvement opportunities.
- Execute marketing programs, promotions, digital campaigns and pricing initiatives.
- Manage marketing budget and promotional activities.
- Collaborate with sales teams to ensure alignment on marketing initiatives.
- Coordinate company presence at conferences and exhibitions.
- Lead internal and external portfolio communication with support from Communications.
- Work with European Marketing for alignment and resource sharing.
- Support training development and market research activities.
- Monitor competition and communicate insights effectively.
- Act as the point of contact for portfolio updates and promotions.
- Oversee demo product management and provide guidance to junior marketing staff.
WHAT YOU'LL BRING:
- Strong digital skills; digital marketing experience is a plus.
- Innovative mindset and ability to think creatively.
- Excellent interpersonal and customer‑oriented skills.
- Understanding of hospital dynamics and capital equipment processes.
- Comfortable working in fast‑paced environments.
- Fluent in Italian and English.
- 4+ years of marketing experience in medical devices or pharmaceuticals; sales experience is a plus.
- Degree in marketing, clinical sciences or engineering (or similar background).
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please let us know the nature of your request along with your contact information.
Recruitment Fraud Notice
Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our Recruitment Fraud Notice.
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