Overview
Performance Marketing Manager Italy. Report to: CEO and Founder. Location: Milan — hybrid. Contract: Full-time, permanent.
Role mission
Drive Futurely’s growth in Italy by building and scaling a high-performing B2B marketing engine that positions the brand clearly and generates qualified inbound demand among HR leaders in mid-market and enterprise companies.
Who We Are
Futurely is where bold technology meets a social mission. We partner with companies to reach young people at scale—already guiding 10,000+ students every year to make confident, ambitious choices. Why it matters: fear of “choosing wrong” is holding a generation back. We’re here to give back and change that trajectory.
Under the hood, Futurely runs on frontier-level AI—inside and out—built by founders from MIT, McKinsey, and Amazon; the company was incubated at Harvard, and our founder is a Forbes 30 Under 30.
What you’ll own
* Marketing strategy & positioning: own Futurely’s market positioning and value proposition across all channels; ensure clear differentiation in the B2B HR tech space and consistent messaging toward HR Directors, CHROs, and CEOs.
* Inbound demand generation: own inbound B2B lead and opportunity generation; design, execute, and optimize campaigns that consistently generate qualified leads and sales opportunities for mid-market and enterprise accounts.
* Marketing performance & forecasting: own quarterly marketing targets, funnel performance, and pipeline contribution; ensure accurate tracking, attribution, and reporting in HubSpot.
* Performance marketing & optimization: manage and scale paid, organic, content, and event-driven acquisition channels; continuously test, measure, and improve CAC, CPL, and conversion rates.
* Marketing operations & automation: own marketing automation, CRM processes, and data quality; leverage AI tools and automations to improve targeting, personalization, and execution efficiency.
Ideal profile
* 6+ years of experience in B2B SaaS or digital HR marketing, with proven success in inbound demand generation and pipeline impact.
* Demonstrated track record in positioning B2B products and scaling marketing in competitive markets.
* Experience marketing to HR tech, B2B SaaS, or employee benefits buyers within companies of 500–50,000 employees (mid-market + enterprise).
* Strong hands-on experience with performance marketing, funnel analytics, and attribution models.
* Advanced proficiency with HubSpot and modern B2B marketing stacks.
* Solid understanding of marketing automations and AI tools, with practical experience applying them.
* Highly analytical mindset with strong ownership of metrics (CAC, ROI, conversion rates).
* Business-level Italian (English is a plus).
What We Offer
* Competitive compensation: competitive base salary + OTE depending on the experience (with uncapped accelerators) + % EBITDA as Bonus (because we are all entrepreneurs)
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