Event/Field Marketing Manager - Italy (B2B Direct Marketing)
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Legga la panoramica di questa possibilità per capire quali competenze sono richieste, incluse le soft skill pertinenti e la padronanza di pacchetti software.
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Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology.
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Which is why some of the world's biggest and best-known tech companies choose to work with us.
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Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.
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This role sits within the Cloud Italy Marketing team, focusing on supporting B2B marketing activities (campaigns, events) across direct marketing initiatives, with potential involvement in partner marketing programmes. The Event/Field Marketing Manager will develop and execute integrated B2B campaigns that drive awareness, adoption, and engagement across Italian enterprise and mid-market audiences. Champion an AI-first approach across marketing workflows, leveraging approved AI tools to drive smarter planning, personalised campaign delivery, and continuous optimisation.
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The ideal candidate blends strong IT market knowledge, experience in B2B direct marketing, strong events planning and management experience and the ability to work cross-functionally across product, partnerships, and global teams.
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Strategic Project Leadership - Direct Marketing (30%)
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Support B2B direct marketing strategy and campaign execution aimed at driving adoption, engagement, and retention of Cloud solutions in the Italian market.
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Support on integrated lead-generation and nurture programmes targeting enterprise, mid-market, and industry verticals.
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Support on end-to-end project plans with clear milestones, dependencies, KPIs, and delivery workflows.
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Collaborate with Product, Sales, Partnerships, Creative, PR, and Analytics teams to create cohesive B2B marketing programmes.
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Support the Head of Marketing in ensuring alignment between global GTM initiatives and local execution for the Italian market.
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Work closely with the Partner Marketing team when co-building initiatives with cloud partners, resellers, and system integrators.
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Use audience insights, industry data, and B2B funnel metrics to inform direct marketing strategy.
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Support the team in converting commercial and sales objectives into actionable pipeline-driving marketing plans .
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Support go-to-market strategies for new Cloud products, features, and solutions across Italy.
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Monitor and report on pipeline contribution, lead quality, campaign efficiency, and conversion rates.
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Provide data-backed recommendations for ongoing optimisation in direct and partner marketing programmes.
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Stakeholder & Vendor Management (5%)
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Support in creating production workflows, ensuring brand consistency and quality.
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Support agency partners and, where applicable, partner marketing stakeholders in shared campaign execution.
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Strong experience in B2B marketing (campaign, events), ideally within cloud, SaaS, or technology sectors.
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Proven track record working on direct marketing programmes
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Experience developing integrated campaigns across email, events, paid media, content, and nurture workflows.
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Excellent communication and stakeholder management skills.
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Fluency in English and Italian (written and verbal)
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Some experience in partner marketing or co-marketing with distributors, VARs, or system integrators. xpdaelo