PbPerformance Marketing Manager Italy /b /ppbr/ppbReport to /b: CEO and Founder /ppbLocation /b: Milan — hybrid /ppbContract /b: Full-time, permanent /ppbr/ppbRole mission /b /ppDrive Futurely’s growth in Italy by building and scaling a high-performing B2B marketing engine that positions the brand clearly and generates qualified inbound demand among HR leaders in mid-market and enterprise companies. /ppbr/ppbWho We Are /b /ppFuturely is where bold technology meets a social mission. We partner with companies to reach young people at scale—already guiding 10,000+ students every year to make confident, ambitious choices. Why it matters: fear of “choosing wrong” is holding a generation back. We’re here to give back and change that trajectory. /ppUnder the hood, Futurely runs on frontier-level AI—inside and out—built by founders from MIT, McKinsey, and Amazon; the company was incubated at Harvard, and our founder is a Forbes 30 Under 30. /ppbr/ppbWhat you’ll own /b /pullibMarketing strategy positioning: /b own Futurely’s market positioning and value proposition across all channels; ensure clear differentiation in the B2B HR tech space and consistent messaging toward HR Directors, CHROs, and CEOs. /lilibInbound demand generation: /bown inbound B2B lead and opportunity generation; design, execute, and optimize campaigns that consistently generate qualified leads and sales opportunities for mid-market and enterprise accounts. /lilibMarketing performance forecasting: /b own quarterly marketing targets, funnel performance, and pipeline contribution; ensure accurate tracking, attribution, and reporting in HubSpot. /lilibPerformance marketing optimization: /bmanage and scale paid, organic, content, and event-driven acquisition channels; continuously test, measure, and improve CAC, CPL, and conversion rates. /lilibMarketing operations automation: /bown marketing automation, CRM processes, and data quality; leverage AI tools and automations to improve targeting, personalization, and execution efficiency. /li /ulpbr/ppbIdeal profile /b /pulli6+ years of experience in B2B SaaS or digital HR marketing, with proven success in inbound demand generation and pipeline impact. /liliDemonstrated track record in positioning B2B products and scaling marketing in competitive markets. /liliExperience marketing to HR tech, B2B SaaS, or employee benefits buyers within companies of 500–50,000 employees (mid-market + enterprise). /liliStrong hands-on experience with performance marketing, funnel analytics, and attribution models. /liliAdvanced proficiency with HubSpot and modern B2B marketing stacks. /liliSolid understanding of marketing automations and AI tools, with practical experience applying them. /liliHighly analytical mindset with strong ownership of metrics (CAC, ROI, conversion rates). /liliBusiness-level Italian (English is a plus). /li /ulpbr/ppbWhat We Offer /b /pulli bCompetitive compensation /b: competitive base salary + OTE depending on the experience (with uncapped accelerators) + % EBITDA as Bonus (because we are all entrepreneurs) /lili /ul /li