Company DescriptionAbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.Job DescriptionScopeThe Senior Brand Manager, Neuroscience is responsible for leading and defining the Brand Strategy, ensuring alignment with both global and local processes and procedures. This role oversees and coordinates the activities of the Marketing Team.Main ResponsibilitiesBusiness & Financial AcumenSupport the Business Unit Manager in Brand Financial processes:
Budget allocation and monitoringMonthly performance analysisBrand S&OP preparation1-year Financial Plan & Long-Range Plan.
Analysis to InsightsResponsible for:
Market & Brand Analysis and Market ResearchTrends monitoring and Market/Competitive/Customers actionable insights collection.
Customer Strategy
Lead the development of the Brand & Functional Plan, coordinating the inputs of all Brand/In-Field Team members, in alignment with the Brand strategic framework defined under the supervision of the Business Unit Manager.
Marketing Mix Optimization
Ensure & coordinate the implementation of all activities related to the Functional PlanProvide an innovative and patient-centric mindset and a multi-stakeholders approach to meet strategic Brand objectives.
Effective Engagement
Responsible for the Customer engagement digital evolution and the delivery of Advanced Customer ExperiencesCoordinate the execution of the In-Field team excellence main processes and ensure the understanding of their purpose from the Infield team.
Internal & External Stakeholder Alignment
Leverage on strong relationships with international and local internal stakeholdersDemonstrate comprehensive understanding of the external stakeholders' needs and behaviors through effective presence on the field and robust connection with In-Field Team.
QualificationsSkills and Experience
Degree level education (or equivalent), preferably Life Sciences or EconomicsMinimum 3-5 years of relevant experience with proven track record of success within Biotech/PharmaStrategic Thinking mindsetLeadership; CoachingSolid working knowledge of healthcare environmentProject Management skillsLocal and international mobilityEnglish language proficiency verbally and in writing
Preferred
People management experienceInfield Experience is a plusknowledge within specialized therapeutic area (Neuroscience)Product launch management support
Additional InformationMain Stakeholders
External: Patients, Health Care Professionals, Key Opinion Leaders, agencies (MR, PR, digital)Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html#J-18808-Ljbffr