Experteer Overview
In this role you will define and drive the product marketing strategy for ABB’s Grid Automation line, spanning IEDs, software, and standardized solutions. You will lead go-to-market activities, align with global strategy, and support sales across APAC. You’ll build demand through technical promotions and partner programs, while improving customer satisfaction and on-time delivery. This is a cross-functional, international role that shapes product positioning and value propositions to accelerate growth and impact.
Retribuzione / Benefits
* Define and implement local go-to-market strategies for Grid Automation products in line with global strategy
* Coordinate and guide Product Marketing Specialists within the Grid Automation community
* Create demand through technical promotion and value-based selling
* Evaluate market opportunities and propose aligned activities with Grid Components strategy
* Onboard and manage Channel Partners, promoting the Partner Program and defining business plans
* Bridge value chain between Division Marketing & Sales and Factory Marketing & Sales to improve processes and customer satisfaction
* Support pricing policy for Grid Automation products
* Develop and execute annual marketing plans with Distribution Solutions Division and Grid Components Business Line
* Build and maintain strong relationships with customers to ensure satisfaction
* Coordinate product training to ensure high customer satisfaction in collaboration with global teams
Responsabilità
* University degree in Electrical/Electronic/Automation/Software Engineering
* 5+ years’ experience in product marketing or product management in a multicultural environment
* Experience with Grid Automation, Substation Automation and/or Protection Relays
* Knowledge of the Utility segment (TSO and DSO)
* Experience with multi-channel go-to-market, including channel partners
* Ability to work in an international environment with a collaborative attitude
* Global mindset, intercultural sensitivity, and excellent communication skills
* Business Strategy, Budget & Performance Targets, Customer Experience Success, Digital Marketing
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