Designation: Trade Marketing Manager
Location: Marcianise(CE) or Milan
About the Role
We are looking for a highly motivated and analytical Trade Marketing Manager to join our team and play a key role in defining and executing trade marketing strategies across key markets (Italy, Romania, Hungary). This role will work in close collaboration with Sales, Marketing, Supply Chain and Leadership teams to ensure profitable growth, design and implementation of commercial strategy and effective investment allocation.
Key Responsibilities
* Define budgets in collaboration with the Sales team, including volume targets, promotional plans and trade investment allocations.
* Oversee continuous P&L management and monitoring within company guidelines.
* Conduct monthly performance analysis vs. budget and previous‑year results.
* Provide regular performance updates and presentations to the Group Board.
* Continuously monitor market dynamics to identify opportunities, risks and emerging trends.
* Analyze sell‑out performance (e.g. Nielsen) and track sell‑in vs. sell‑out results.
* Evaluate ROI of activities and initiatives to ensure profitability.
* Partner with Sales and Supply Chain teams for monthly performance reviews.
* Define and implement trade marketing plans for both B2C and B2B channels (assortment, promotions, distribution).
* Develop and roll out in‑store strategies (POP materials at both international and local level).
* Manage the company’s presence at events and exhibitions, from strategy to organizational aspects.
* Build and execute joint business plans with key customers focusing on distribution, trade tools and retail media opportunities.
* Conduct regular market visits and store checks.
* Act as a strategic partner to the Leadership team, ensuring alignment with profitability objectives.
* Maintain daily interaction with the Sales team and main distributors for performance tracking, pricing and competition monitoring.
Requirements
* At least 10 years of proven experience in Trade Marketing, Sales or Commercial Strategy roles within FMCG industries (OOH and retail channels preferred).
* Strong financial acumen and solid experience with P&L management.
* Analytical mindset with hands‑on experience in market data analysis (e.g. Nielsen, IRI, GfK).
* Excellent communication and presentation skills, with experience reporting to senior stakeholders.
* Ability to work collaboratively with cross‑functional teams and adapt strategies to fast‑changing market dynamics.
* Fluency in English.
* Willingness to travel across key markets (Italy, Romania, Hungary).
What We Offer
* An international and dynamic working environment.
* Direct impact on the commercial strategy and business performance of key markets.
* Growth opportunities within a fast-evolving organization.
Only applications meeting above requirements will be considered.
About IFFCO Italia IffCO Italia is a leader in the production of vegetable whipping, spraying and cooking creams, part of the IFFCO Group, a global food industry leader.
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