Role: Area Manager - SPAL Products Location: Europe
Sales Manager Distribution HQ
Experience: 5–10 years in Sales and Business Development
Bachelor's degree in engineering; Bus & Coach OEM and Aftermarket, HVAC system integrators, Bus Body Builders, Bus Fleet Operators, EV Bus, Truck & Commercial Vehicles, Distribution, Off Highway applications.
Ensure strong field presence through frequent travel (
~Develop new business opportunities and drive sales of SPAL products across Europe, with a particular focus on France, Spain, Portugal, and Scandinavian markets.
~ Identify market opportunities through customer meetings, networking, and industry channels. Conduct market and competitor analysis to generate actionable insights for business growth with a particular focus on Commercial Vehicles segment (Bus/Truck HVAC makers, Bus/Truck Body Builders, Bus/Truck Fleet Companies, etc.).
~ Monitor and track government and municipal tenders for city and intercity buses across European regions.
~ Build direct relationships with end customers (fleet operators, maintenance centres, service organizations) and drive SPAL product promotion through a bottom‐up market approach.
~ Achieve KRAs related to profitable sales growth, new business acquisition, and receivables management.
~ Provide periodic reporting on performance, market conditions, and recommended corrective actions or strategic initiatives to support sales and margin expansion.
~ Strong background in Sales, Marketing, Business Development, and Key