Founded in 1996 by Sir Rocco Robusto and his sister, Lady Olga Polizzi, Rocco Forte Hotels is a family‐led collection of 14 distinctive hotels, resorts, luxury serviced apartments and residences located in some of Europe's most iconic destinations. Each property is a landmark, combining local culture and architectural grandeur in exceptional locations, from Rome to Edinburgh and Sicily to Munich. We pride ourselves on creating exceptional experiences for our guests, defined by genuine warmth, refined elegance, and a deep connection to each hotel's local culture.
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The Carlton
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Hotel is located in the heart of Milan's fashion district, offers 71 rooms and suites, a restaurant, a wellness center, and an exclusive bar. Curated down to the smallest detail by Olga Polizzi, in collaboration with Paolo Moschino and Philip Vergeylen, the design blends tradition and modernity, offering an authentic Milanese experience. With a prime location overlooking Via della Spiga, renowned for its luxury boutiques, and just steps from Via Montenapoleone, The Carlton aims to be the new hub of the fashion district.Marketing ManagerWe are seeking a dynamic and creative Marketing Manager to lead all marketing activity for the newly opened The Carlton Hotel Milan. This is a unique opportunity to shape the positioning of a Rocco Forte hotel in a key luxury market, building awareness, demand, loyalty and reputation from the ground up. As the on‐property marketing lead, you will take full ownership of the hotel's marketing strategy and execution, ensuring alignment with Rocco Forte brand guidelines while bringing the property's unique identity to life across all channels. This role requires a hands‐on, entrepreneurial mindset, combining strategic thinking with strong execution to deliver measurable commercial impact.About the RoleReporting to the General Manager and Regional Marketing Director, you will drive brand visibility, guest engagement and revenue performance through integrated and innovative marketing initiatives. You will play a key role in defining the hotel's voice, storytelling and positioning within the luxury landscape, ensuring it stands out in a highly competitive market.Key ResponsibilitiesMarketing Strategy & Positioning
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Develop and execute a clear, data‐driven marketing strategy to position the hotel as a leading luxury destination in both local and international markets.Define priority target segments (leisure, corporate, HNWI, travel trade) and tailor strategies accordingly.Ensure brand consistency while elevating the hotel's unique identity and storytelling.
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Guest Acquisition & Demand Generation
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Design and implement a robust guest acquisition plan across local and key feeder markets.Drive direct revenue through performance marketing (SEO, SEM, paid media, metasearch).Identify and activate strategic partnerships to expand reach and generate incremental demand.
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CRM, Retention & Loyalty
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Manage and optimise CRM programmes across the guest lifecycle (pre‐, in‐ and post‐stay).Drive retention and repeat business through targeted, personalised campaigns.Grow engagement and contribution of Rocco Forte Friends (Guest recognition programme).Support Suites & Beyond to increase HNWI appeal and suite occupancy.
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Content, Brand & Storytelling
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Lead the content strategy across all channels, ensuring a consistent and premium brand image.Oversee production of all creative assets (photography, video, copy).Ensure strong storytelling across digital, CRM, PR and on‐property touchpoints.
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Digital & Online Presence
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Own and optimise the hotel's digital ecosystem (website, SEO, UX, conversion).Manage presence across all key platforms (Google, OTAs, social media, luxury networks).Ensure all channels are aligned and performance‐driven.
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F&B;, Spa & Ancillary Revenue Marketing
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Develop 360° marketing plans to position F&B; outlets and spa as local destinations.Drive revenue through campaigns, partnerships and local activations.
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Partnerships & Influence
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Build and maintain relationships with media, influencers and key partners.Collaborate with PR teams to deliver impactful campaigns and partnerships.Manage press visits, influencer stays and brand collaborations.
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Campaign Planning & Execution
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Plan and execute integrated campaigns (launch, seasonal, tactical).Track performance and optimise based on clear KPIs, ROI and revenue contribution.
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Budget & Resource Management
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Manage the marketing budget with a strong focus on ROI.Work closely with Revenue, Sales, Operations and Regional teams to align on commercial goals.
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About You
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3–5 years' experience in a similar role within luxury hospitality or a premium lifestyle brand.Strong knowledge of the Milan market, with the ability to leverage local insights and networks.A self‐starter, confident working autonomously a