PpGet AI-powered advice on this job and more exclusive features. /ppWhere passion meets opportunity /ph3Job Purpose /h3pThe Senior Data Analyst is responsible for transforming large volumes of customer and campaign data into actionable insights that drive CRM strategy, enhance customer engagement, and support data-driven decision-making across the organization. /ph3Key Accountabilities /h3ulliAnalyze customer and campaign data to identify behavioral patterns and business opportunities /liliExtract, validate, and manage complex datasets using advanced SQL queries. /liliDesign, automate, and maintain interactive dashboards and performance reports with Power BI /liliDevelop and refine customer segmentation models for targeted marketing and personalization. /liliEvaluate CRM campaign effectiveness and recommend optimization strategies. /liliPartner with cross-functional teams to ensure data consistency and high-quality standards. /liliLead or contribute to predictive and prescriptive analytics projects (e.g., retention, churn prevention). /liliMaintain documentation. /li /ulh3Qualifications /h3ulliMinimum 3–5 years of experience as a Data Analyst, ideally in CRM, Marketing Analytics, or Customer Insights /liliFluent in English and Italian, both written and spoken /liliStrong proficiency in SQL (mandatory) and Power BI (mandatory) /liliDegree in Statistics, Computer Science, Economics, or related quantitative field /liliStrong analytical thinking, attention to detail, and curiosity to learn /liliAbility to communicate complex data in a clear, business-oriented way /liliStrong communication skills and ability to mentor junior colleagues /liliProactive, autonomous, and collaborative attitude /li /ulh3VISA Requirements /h3pRight to work in Italy /ph3Our Commitment /h3pWe are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet. /ph3Ready to turn your passion into something extraordinary? /h3pJoin us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here! /p /p #J-18808-Ljbffr