B2B Demand Generation Marketing Manager (Italy)
Milan — hybridContract : Full-time, permanent
Build Futurely's inbound demand engine in Italy from the ground up, testing and scaling acquisition channels to generate qualified opportunities among HR leaders in mid-market and enterprise companies.
Under the hood, Futurely runs on frontier-level AI—inside and out—built by founders from MIT, McKinsey, and Amazon; Futurely is where bold technology meets a social mission. We partner with companies to reach young people at scale—already guiding 10,000+ students every year to make confident, ambitious choices. Demand generation & experimentation: build and test inbound acquisition channels from scratch (LinkedIn Ads, content, webinars, events, partnerships), working with Sales and leadership to refine messaging and generate qualified opportunities.design, execute, and optimize campaigns that consistently generate qualified leads and sales opportunities for mid-market and enterprise accounts.Marketing performance & forecasting: own quarterly marketing targets, funnel performance, and pipeline contribution; Performance marketing & optimization: manage and scale paid, organic, content, and event-driven acquisition channels; Marketing operations & automation: own marketing automation, CRM processes, and data quality; First 3 months: tracking setup, ICP alignment with Sales, launch of 2–3 acquisition channels, first inbound opportunities~2–3 qualified inbound opportunities per month and two validated channels~4–6 qualified opportunities per month with sustainable CAC (target LTV/CAC~ 3–6 years of experience in B2B demand generation, growth, or performance marketing.~ Proven track record in generating inbound opportunities and contributing to pipeline growth in a B2B environment.~ Experience marketing to HR tech, B2B SaaS, or employee benefits buyers within companies of 500–50,000 employees (mid-market + enterprise).~ Strong hands-on experience with performance marketing, funnel analytics, and attribution models.~ Advanced proficiency with HubSpot and modern B2B marketing stacks.~ Solid understanding of marketing automations and AI tools, with practical experience applying them.~ Flexibility: 50% Smart working.~&##A personalised Individual Development Plan (IDP) from day one, evolving with your goals and aspirations — plus a dedicated learning budget and weekly learning time.~&##