Pubblicato il 17 giugno
Mansioni della posizione
Experteer Overview
In this role you will design and execute Italy-focused marketing campaigns for Amazon's theatrical releases. You will shape local strategies that boost audience engagement and box office performance, collaborating with cross‐functional teams and external partners. The position blends data‐driven planning with creative execution to optimize campaigns and activate local markets. You'll drive innovative engagement tactics and ensure brand consistency across Italy, aligning with global best practices and the Italian market context. This is a hands‐on leadership opportunity to influence local visibility and performance in a fast‐paced entertainment marketing environment.
Retribuzione / Benefits
- Manage and optimize marketing budgets for assigned titles in Italy
- Develop comprehensive marketing strategies and activation plans for titles releases in Italy
- Analyse market trends and audience insights to refine local campaign positioning
- Set and monitor local campaign KPIs in collaboration with management
- Drive innovation in audience engagement strategies for local market
- Lead creative direction across all marketing assets in Italy
- Oversee localization of marketing materials and coordinate with international teams
- Maintain brand consistency while ensuring maximum creative impact for local marketing campaigns
- Direct and manage relationships with external creative partners
- Develop and execute strategic media plans for Italy
- Collaborate with media agencies on local campaign optimization
- Foster strategic brand and media collaboration in Italy
- Align with International Media lead on best practices
- Spearhead special projects and events to drive awareness in Italy
- Manage external agencies and stakeholders in local campaign execution
- Collaborate with Content Marketing Manager, Italy on local campaign development
- Coordinate with xivgfpx distribution, PR, digital, and international teams
- Ensure optimal theatrical visibility through distribution channels in Italy
- Provide creative leadership and inspire innovative solutions
Responsabilità
- Proven track record in end-to-end campaign development
- Comprehensive understanding of traditional and digital advertising channels
- Strong stakeholder management and cross‐functional collaboration skills
- Excellence in communication, presentation, and organization
- Adaptability and superior multitasking abilities
- Verbal and written fluency in Italian and English
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