Social media manager

Based in Florence, Borgo Lifestyle Group is an Italian collection of luxury lifestyle companies united by craftsmanship, creativity, and a pursuit of excellence. Our portfolio includes Borgo Santo Pietro, a 5-star luxury boutique hotel in Tuscany with two restaurants and a holistic spa; the Michelin-starred Saporium Firenze; Seed to Skin Tuscany, our luxury skincare brand known for its Green Molecular Science approach and found in leading spas and retailers worldwide, our sailing Yacht Satori and PN Homes, specialising in the restoration of historic properties in Italy.

Driven by innovation, beauty, and meaningful experiences, Borgo Lifestyle Group continues to grow internationally across hospitality, wellness, design, and luxury living. We are always looking for passionate, talented, and like-minded individuals to join our dynamic team.

We are seeking a super creative, strategic, and highly organized Social Media Manager to lead and elevate our digital presence across all platforms. This is a unique opportunity to shape the voice of a brand that is as multifaceted as it is distinctive, translating its philosophy into compelling, refined, and engaging digital storytelling.

This role goes beyond execution: it requires curiosity, aesthetic sensitivity, and the ability to deal with content and ideas into a cohesive and inspiring narrative.

The Role

As Social Media Manager, you will be responsible for the end-to-end management of our social media ecosystem , ensuring consistency, quality, and impact across all touchpoints. You will work at the intersection of creativity and strategy — collaborating closely with internal teams, external partners, and the Brand Strategist & Content Director to bring the brand to life in the digital space.

From overseeing content production to engaging with a global audience, you will play a key role in strengthening brand positioning and supporting broader marketing and commercial objectives.

Key Responsibilities

• Oversee and execute the day-to-day management of all social media channels across the Group.
• Plan, curate, and publish content aligned with the brand’s identity, tone of voice, and seasonal storytelling.
• Support content production, including photo and video shoots, working alongside internal teams and external creatives.
• Ensure visual and editorial consistency across all platforms, maintaining the highest standards of luxury communication.
• Actively manage community engagement, fostering meaningful and timely interactions with our audience.
• Support and amplify marketing campaigns, launches, events, and commercial initiatives through social media.
• Collaborate with influencers, content creators, and strategic partners to expand brand reach and relevance.
• Monitor performance metrics, delivering regular reports and actionable insights to continuously refine strategy.
• Maintain structured workflows, editorial calendars, and digital asset organization.
• Stay ahead of digital trends, platform evolutions, and emerging opportunities to keep the brand at the forefront of innovation.

Who You Are

• You bring +3 years experience in Social Media, Digital Marketing, or Brand Communications, ideally within luxury, hospitality, or lifestyle environments.
• You combine creative instinct with operational precision, able to translate vision into flawless execution.
• You have a strong understanding of social platforms (Tik Tok included), content formats, and digital storytelling dynamics.
• You are highly organized, detail-oriented, and capable of managing multiple projects simultaneously.
• You possess a refined visual sensibility, elevated creative eye and a deep appreciation for aesthetics, brand identity, and storytelling.
• You are an excellent communicator and copywriter in English; additional languages are a plus.
• You thrive in dynamic, fast-paced environments and enjoy working collaboratively across disciplines.

Why Join Us

This is an opportunity to become part of a brand that is continuously evolving — where creativity, craftsmanship, and innovation meet. You will work on a diverse range of projects, from editorial storytelling to experiential campaigns, within an environment that values both excellence and authenticity.

If you are looking for a role that is challenging, inspiring, and creatively fulfilling, we would love to hear from you.