Direct message the job poster from Eye-Able Italy
As the Regional Marketing Manager for Italy, you will be responsible for executing our regional marketing strategy in the Italian market to increase brand awareness, generate high-quality leads, and support sales growth. Reporting to the Country Manager Italy and working closely with global cross-functional teams such as marketing, sales, and partnership teams, you will optimize marketing channels, localize content, manage events and collaborations, and drive PR initiatives to position Eye-Able as the leading provider of digital accessibility solutions in Italy.
This role is ideal for a proactive, results-oriented marketer who thrives in a dynamic international B2B SaaS environment and enjoys working cross-functionally to drive measurable impact.
Why choose Eye-Able:
High-growth: You will play a mission-critical role supporting companies in the transition to an accessible digital world. Your contribution will be to create tailored, high-value solutions for our clients.
Dynamic company: We are a fast-growing startup, you will have a lot of autonomy, opportunities to make decisions and make a difference.
Development: You will have the opportunity to learn, grow, and manage strategic client relationships that will help you in your career.
You will work in a startup being born from scratch and structured; not as a spectator but as a key player, influencing its choices and direction. Not just any startup, but one that is well-funded and full of talent. You will see and learn things in 6 months that you might see elsewhere in years.
Your Responsibilities
Website and SEO Optimization
* Enhance the Italian version of our website to increase traffic, engagement, and conversions.
* Apply SEO best practices, including keyword research, on-page optimization, and link-building strategies.
* Monitor performance metrics and identify opportunities for website growth.
* Localize and adapt paid advertising campaigns across Google Ads, LinkedIn Ads, and Meta Ads.
* Coordinate with the Performance Marketing team to align campaigns with growth goals in Italy.
* Track ad performance and provide data-driven recommendations for improvement.
* Increase Eye-Able’s brand awareness through integrated marketing campaigns, PR, and media partnerships.
* Generate new B2B leads, supporting the Sales team in acquiring new customers through initiatives such as events, content marketing, ABM, and digital marketing.
* Develop B2B growth strategies to drive consumer adoption of Eye-Able through branding, communication, and on-the-ground activations.
* Plan and manage industry events and strategic partnerships, participating in trade shows, conferences, and initiatives that strengthen Eye-Able’s positioning.
* Lead co-marketing initiatives with brand partners, helping them integrate Eye-Able into their communication strategies to maximize conversions.
* Monitor and analyze marketing performance, optimizing strategies based on KPIs and market insights.
Social Media and Content Localization
* Manage Eye-Able’s Italian social media channels, aligning content with brand messaging and local market needs.
* Collaborate with the global team to localize blog posts, social media content, and email campaigns.
* Suggest creative ideas to engage the Italian-speaking audience.
Events and Webinars Execution
* Plan and execute relevant events, webinars, and conferences to boost brand presence and generate leads.
* Work with sales and partners to maximize event success and audience interaction.
* Oversee event promotion, registration, and post-event follow-up to ensure ROI.
PR and Brand Awareness
* Develop and implement PR strategies to position Eye-Able as a thought leader in digital accessibility.
* Build strong relationships with Italian media, journalists, and industry influencers.
* Secure media coverage, publish guest articles, and coordinate interviews in key industry publications.
Customer Marketing and Advocacy
* Create customer success stories, testimonials, and case studies to highlight Eye-Able’s impact.
* Engage existing customers through educational content and community initiatives.
* Collaborate with Sales and Customer Success teams to drive retention and customer advocacy.
Partner and Ecosystem Marketing
* Identify and build strategic partnerships with local agencies, resellers, associations, and influencers.
* Launch joint marketing initiatives to extend Eye-Able’s brand visibility in Italy.
* Manage co-branded campaigns, sponsorships, and collaborative promotional efforts.
Your Experience and Skills
* Proven experience in B2B marketing, preferably in a SaaS or tech environment.
* Experience planning and executing events and webinars, with strong project management skills.
* Track record of running localized, multi-channel marketing campaigns (digital, content, events).
* Strong writing and localization skills to ensure content resonates with Italian-speaking audiences.
* Experience working cross-functionally with Sales and Partnerships to support pipeline growth.
* Fluent in Italian and English, with excellent verbal and written communication skills.
* Organized, able to manage multiple projects and meet deadlines.
* Data-driven mindset with the ability to analyze and optimize marketing performance.
* Familiarity with tools like HubSpot, Storyblok, Matomo, and webinar/event platforms is a plus.
* Self-starter, independent, and proactive in execution.
* Passionate about digital accessibility and creating a more inclusive web.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
IT Services and IT Consulting
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