Manage the development and launch of 360-degree marketing projects within the Travel Retail EMEA channel, in accordance with marketing and communication guidelines. Ensure proper monitoring and accounting of the BTL budget. Manage data by preparing internal and external briefings, presentations, visibility reports, sell-out reports, and budget tracking. Contribute to the development of a multichannel strategy for clients within the assigned scope. Ensure the implementation of all visual updates and POP materials within the point of sale, in compliance with brand guidelines. Master's degree in marketing, Management, Economics, or a related field 3/4 years of experience in a similar role within a dynamic and fast-moving industry Advanced proficiency in Excel and PowerPoint Fluency in English and Italian is mandatory Willingness to travel up to 60% of the time Dynamic, proactive, and flexible, with a natural curiosity and commitment to teamwork Strong organizational and analytical skills, with the ability to adapt to evolving business needs