Experteer OverviewAs Field Product Marketing Manager, you own the local product portfolio lifecycle and act as the go-to product expert for the local sales team. You translate technical features into commercial messaging and drive local market strategies, pricing, launches, and end-of-life decisions. You collaborate across business units, sales, and partners to optimize profitability and growth. This role combines market insights, demand generation input, and cross-functional leadership to shape local product success.Retribuzione / BenefitsLead local product lifecycle management, including launches, phase-in/out, and end-of-life in the designated geographyDefine local price positioning and ensure profitability/margins for the portfolioDevelop and define localized service offers with sales and service teamsCoordinate with sales on revenue targets and launch plans (BTA)Input into local sales strategy and execute with sales/partners to grow product salesRepresent Eaton in local standards committees and coordinate product certificationsCoordinate VoC and regulatory insights to support product development and portfolio adjustmentsSupport marketing campaigns with tailored personas and journey maps, and inform local demand generationDeliver sales enablement and technical trainings to sales teams and partnersContribute to strategy development and provide insights for local market executionBe Eaton spokesperson at events and PR opportunities for the portfolioResponsabilità5+ years in marketing/technical role in Life Safety industry (Fire Alarms, Emergency Lighting) with knowledge of Italian & Iberian marketUnderstanding of revenue projections, business metrics, financial planning, and pricingAdvanced knowledge of Electrical products; familiarity with EN standards and Life Safety Codes is advantageousAbility to collect and analyze VoC and regulatory insightsFluent in EnglishExperience working with cross-functional teams in a dynamic, matrix organizationStrong communication and presentation skills; persuasive with sales, customers, partners, and influencersSelf-starter with collaborative mindset across geographies and functionsWillingness to travel up to 40% (EMEA) and hold a valid driving licenseExperience in marketing/product management in a comparable roleIndustry experience relevant to the portfolioRequisiti fondamentaliHybrid workTravel up to 40% (EMEA)
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