We’re looking for a Marketing & Communication Lead to help us boost the company to the next level.
Massimizzi le sue possibilità di successo assicurandosi che il suo CV e le sue competenze corrispondano ai requisiti di questa posizione.
As a Marketing & Communication Lead t in Sysmex Italia you will :
Co-develop external and internal communication strategy with key internal functions, bringing structured approach, standard methodologies and best practices of operative marketing and brand governance.
Coordinate end-to-end execution of marketing and communication physical and digital initiatives, actively contribute to improve brand awareness and understanding of the added value of Sysmex solutions for all healthcare stakeholders.
Manage the digital ecosystem, marketing automation tools, and digital marketing assets, ensuring full compliance with regulatory requirements and corporate guidelines.
Partner with Business Units to build and execute integrated communication plans that support commercial targets, product roadmaps, and clinical evidence dissemination.
Publish a shared editorial calendar and integrate with Sales plays build together with Marketing of BU.
Lead end‑to‑end congress/event and digital campaign execution, from objectives setting to post‑event nurture, budget review and ROI calculation.
Manage the digital ecosystem (website/SEO, LinkedIn/YouTube, marketing automation) with a content calendar aligned to BU priorities, external awareness campaigns, and clinical evidence milestones.
Maintain a DAM (digital asset management) and standardized SOPs for review/approval and audit trails.
Own brand architecture, visual identity, and messaging hierarchy; ensure consistent brand use across all touchpoints (web, print, packaging, events, employer branding).
Conduct periodic brand audits and manage brand training and templates.
Lead internal communications in support to MD and HR department, including leadership updates, townhalls, and change management messaging.
Govern the full lifecycle of marketing assets: creation, localization, version control, translations, and retirement.
Select, brief, and manage agencies (digital, creative, PR, event) with clear scopes, SLAs, and performance dashboards and review.
Master’s in marketing or communication, or life science related degrees
~ Languages: fluent English (C1), mother tongue Italian
~7+ years marketing & communications with a similar role in healthcare industry. xjrgpwk Experience with KOL development and engagement, health economics narratives and market access communications is a strong plus
Excellent technical writing and storytelling
Proficient with digital communication and analytical tools
Proficient with CRM, CMS, and marketing automation
Strong End‑to‑end physical and digital event execution
Health insurance also for family members
Flexible time and work-life-balance
Travel allowance
Campus training platform for the growth of your knowledge and skills
Our products aim to help improve patient life and well-being, but what about the well-being of our colleagues?