About the Role
We're looking for an experienced and data-driven
Trade Marketing Manager
to lead our trade marketing strategy across key European markets — Italy, Romania, and Hungary.
You'll play a pivotal role in defining commercial strategy, managing budgets, and ensuring the effective allocation of trade investments to drive profitable growth.
This role works closely with
Sales, Marketing, Supply Chain, and Leadership teams
to translate insights into execution and deliver tangible business results.
Key Responsibilities
Define and manage trade marketing budgets and promotional investments in line with commercial targets.
Lead continuous
P&L; monitoring
, performance analysis, and monthly reporting to senior management.
Evaluate
sell-in / sell-out performance
and ROI across key markets using tools such as
Nielsen, IRI, or GfK
.
Design and implement
B2C and B2B trade marketing plans
, including assortment, promotions, and distribution strategies.
Develop impactful
in-store execution
, from POS materials to retail media and brand activations.
Build and manage
Joint Business Plans
with strategic customers to strengthen partnerships and category growth.
Represent the company at
events, exhibitions, and trade fairs
, leading both strategy and execution.
Collaborate daily with cross-functional teams to align on pricing, performance, and market dynamics.
What We're Looking For
~10 years' experience in
Trade Marketing, Sales, or Commercial Strategy
within
FMCG
.
Proven experience across both
retail and OOH channels
.
Strong
financial acumen
with hands-on P&L; ownership.
Advanced analytical skills with exposure to
market data tools (Nielsen / IRI / GfK)
.
Excellent stakeholder communication and presentation skills.
Fluent in
English
(Italian is an advantage).
Willingness to travel across Italy, Romania, and Hungary.
What's on Offer
An international, fast-paced working environment.
Direct influence on commercial strategy and business performance.
Opportunities for professional growth and development within a global organisation.