Ph3Overview /h3pThe bMarketing Manager /b is responsible for developing and executing integrated marketing programs that support Evotec’s commercial priorities across discovery and preclinical services. The role focuses on translating Evotec’s scientific capabilities into compelling market narratives, generating qualified pipeline, and supporting Business Development in engaging target accounts. /ppWorking closely with Business Development, Lead Generation, Operations, and subject matter experts, the Marketing Manager drives campaigns, content, and customer engagement initiatives that strengthen Evotec’s positioning across the RD value chain. /ppSuccess in this role is measured not only by campaign execution but by tangible business outcomes - including qualified pipeline creation, improved funnel conversion, increased engagement with strategic accounts, and strengthened market visibility for Evotec’s end-to-end RD capabilities. /ph3Key Responsibilities /h3pbMarketing Strategy Campaign Execution /b /pulliDevelop and execute integrated marketing campaigns aligned with Evotec’s commercial priorities and growth objectives. /liliDesign multi-channel programs across digital and physical channels (web, SEO/SEM, email, social media, webinars, conferences, and events) to generate qualified pipeline. /liliSupport account-based marketing (ABM) initiatives that engage priority pharma and biotech accounts and drive progression from awareness to commercial opportunities. /li /ulpbPositioning Messaging /b /pulliTranslate Evotec’s scientific capabilities into clear and differentiated value propositions and market narratives. /liliContribute to category narratives that position Evotec within integrated CRO–CDMO models and partnership-based RD collaborations. /liliDevelop messaging that highlights Evotec’s flexible partnership models, including standalone services, integrated programs, and portfolio-level partnerships. /li /ulpbContent Thought Leadership /b /pulliOversee the development of high-quality marketing content including whitepapers, case studies, application notes, blogs, videos, and data-driven visuals. /liliEnsure content aligns with the buyer journey and supports both brand visibility and demand generation. /liliStrengthen Evotec’s thought leadership by positioning the company and its experts across the RD value chain. /li /ulpbCommercial Collaboration Sales Enablement /b /pulliPartner closely with Business Development and lead acquisition to align marketing programs with commercial priorities and target accounts. /liliSupport funnel progression by tracking marketing leads, ensuring effective handover, and improving MQL-to-SQL conversion. /liliProvide sales enablement materials including battlecards, competitive positioning insights, and tailored messaging for different customer segments. /liliCoordinate with vendors and manage project timelines and budgets to ensure smooth execution of marketing initiatives. /li /ulpbAnalytics Performance Optimization /b /pulliDefine and track marketing performance metrics to measure campaign effectiveness and pipeline contribution. /liliUse CRM and marketing automation tools to monitor funnel performance and optimize marketing ROI. /liliGenerate insights from campaign performance, market intelligence, and customer engagement data to improve marketing effectiveness. /li /ulh3Qualifications /h3ulliBachelor’s or Master’s degree in Marketing, Business Administration, Life Sciences, or a related field. /lili5+ years of B2B marketing experience in life sciences, biotech, CRO/CDMO, pharma, or healthcare sectors. /liliProven experience executing integrated marketing campaigns in complex, science-driven environments. /liliStrong ability to translate scientific concepts into clear customer value propositions. /liliExperience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo). /liliExcellent communication, collaboration, and project management skills. /liliCommercial mindset with a data-driven and creative approach to marketing. /li /ulpFR : Dans le cadre de sa politique Diversité, Evotec étudie, à compétences égales, toutes les candidatures dont celles des personnes en situation de handicap. /ppENG : In the frame of our Diversity policy, Evotec considers, with equal competences, all applications including people with disabilities. /p /p #J-18808-Ljbffr