Job Description
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The EMEA Marketing Manager leads marketing planning and execution for McIntosh and Sonus faber across the Europe, Middle East & Africa region. This role translates global direction into impactful regional brand initiatives, while owning the planning and budgeting process to drive both marketing effectiveness and business growth.
Roles & Responsibilities
Planning
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- Develop and own the regional activation plan, calendar, and budget, in alignment with global strategy and regional sales priorities.
- Build and execute regional marketing initiatives to drive brand awareness, consideration, and demand among four key audiences: existing audiophiles, new luxury buyers, design advisors, and aspiring luxury buyers.
- Localize global brand activations and partnerships to meet regional market needs and support sales growth.
Customer Enablement
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- Build and maintain relationships with regional distributors and dealers to support local activations and inform the broader customer support framework.
- Lead the rollout of marketing assets and guidelines across regional dealers, distributors & sales channels.
Reporting & Insights
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- Partner with regional sales teams, distributors and dealers to gather local market insights that inform regional and global strategy.
- Set KPIs for regional activities, generate reports to evaluate performance, and share learnings to optimize future marketing efforts.
Cross-Functional Collaboration
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- Partner with sales team to support regional growth objectives.
- Support regional PR efforts in coordination with the Global PR team to amplify brand visibility in key markets.
- Coordinate with Automotive teams (Bose & partner OEMs) on regionally relevant partnership activations.
Experience
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- 8+ years of experience in marketing program or project management, preferably in a corpor