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Senior Trade Marketing Manager HouseholdWe are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Our Sales teams help to deliver Reckitt's purpose by building shared success with our customers, making access to the highest quality hygiene, wellness, and nourishment possible in-stores and online. Within Sales, we're focused on achieving outperformance across all of our channels, operating in highly competitive categories. This focus results in a dynamic, fast paced environment where cross functional teams are encouraged to collaborate to achieve success. We have around 10,000 sales people across the world, within market roles and ranging in areas like Field Sales, Key Accounts, Trade Marketing and Category Development.
About the role
You will play a pivotal role within the Sales/Trade Mkg Team by tailoring the Category & Brand strategy and driving excellent execution on the channel and on key Top customers across the 4P: product, price, placement and promotion.
Your responsibilities
-Monitoring Category and Brand performance through monthly analysis on sell-in and sell-out data.
-Supporting the whole process of launching New Products: from target setting, forecast planning, salesforce presentation to KPI’s tracking, follow-up and recovery plans.
-Developing sales tools for point of sales (displays, POSM…) and for Reps/Kam (category book).
-Deploying Category & Brands Plans to Sales Team during quarterly canvass meetings.
-Tracking the compliance of sales execution to the Category and Brand guidelines (e.g. identification of gaps by channel and customer on assortment, promo calendar, shelf placement, secondary placement, trade spending etc..) and activate recovery plans.
-Assessing the ROI of commercial activities / promotions / trade spending with structured post-evaluation analysis to provide the Category Team with solid recommendations.
-Shadowing and cooperating with Sales Reps and Key Account Managers to get fresh insights from the market and proactively turn these inputs into actionable commercial plans.
The experience we're looking for
-Master’s degree in Economics, Business Administration or equivalent.
-At least 4-5 years of experience in trade marketing or Sales/Key Account Mgmt experience in a fast-moving consumer goods company/mass market channel.
-Good Sales knowledge and understanding of retail practice.
-Advanced knowledge of Excel.
-Fluency in Italian and English.
The skills for success
Consumer Insights; Shopper Insights; Customer Insights; Category Analysis, Collaboration and partnership skills; Influencing, Consultative Selling, Customer strategy; Channel strategy, Sales strategy development, Perform product planning, Business acumen, Sales negotiation, P&L Management, Strategy Execution, Operational Excellence, Key Account Management, Account Management, Field sales; Field sales management, Trade Marketing, Leadership skills.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
Job Segment: Counseling, Nutrition, Healthcare
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