Ph3Job Overview /h3pReporting directly to the Chief Marketing Communication Officer, as a Brand Manager you will develop and execute strategies to enhance the brand image of Arsenale and its luxury products/services and drive customer engagement. You will work closely with cross-functional teams to ensure brand consistency across all channels and alignment with company values. The ideal candidate will have a passion for luxury hospitality, strong marketing skills, and a keen eye for detail. This role requires a deep understanding of the luxury market, consumer behaviours, and trends. /ph3Key Responsibilities /h3h3Brand Strategy Development /h3ulliContribute to the definition and evolution of the Group and project brand strategies, in alignment with overall business objectives and under the direction of the CMO. /liliAct as Brand Guardian, ensuring correct, consistent and compliant use of brands, brand narratives and visual identities across all markets and touchpoints. /liliDefine and protect brand positioning, messaging and value proposition for corporate and product brands in different geographies. /liliEnsure strict adherence to corporate brand governance, licensing agreements, co‑branding rules and partnership contracts. /li /ulh3Creative Vision Brand Leadership /h3ulliProvide senior creative direction and brand vision, ensuring that all brand expressions reflect the codes of luxury, coherence and distinction. /liliLead high‑level development of naming, storytelling, concepts and creative platforms for products, services and launches. /liliAct as final quality filter on brand content and creative outputs, without managing day‑to‑day production or coordination. /liliSet clear creative and strategic briefs for agencies, maintaining a strong editorial and aesthetic standard across all materials. /liliWork closely with external agencies and creative partners (branding, communication, digital, content, PR) to ensure excellence in execution. /liliProvide direction, feedback and approval at a strategic and qualitative level, not as a project coordinator. /liliEnsure agencies fully understand and correctly apply brand guidelines, tone of voice and governance principles. /liliCollaborate with partners to leverage international expertise and best practices in luxury. /li /ulh3Brand Identity, Guidelines Asset Protection /h3ulliOversee the development and evolution of brand identities and brand guidelines, ensuring consistency across all channels and assets. /liliSafeguard the integrity of visual identity, verbal language and brand experience across physical and digital touchpoints. /liliSupervise brand sign‑off processes, working in alignment with Legal, Compliance and Corporate Communication functions. /liliPrevent brand misuse, dilution or misalignment that could impact brand equity or reputation. /li /ulh3Market Intelligence Luxury Culture /h3ulliConduct and interpret market analysis, consumer insights and international luxury benchmarks. /liliMonitor trends, competitors and best‑in‑class luxury brands to inform strategic decisions. /liliTranslate insights into clear brand recommendations and strategic guidance for the CMO and senior management. /li /ulh3Brand Partnerships and Collaborations /h3ulliIdentify and cultivate partnerships with like‑minded luxury brands and influencers to expand brand reach and credibility. /liliNegotiate and manage contracts with brand partners, ensuring mutual benefit and alignment with brand values. /liliDevelop co‑branded initiatives and collaborations that resonate with the target audience and enhance brand perception. /liliCoordinate the brand management resources, fostering a collaborative and high‑performance culture. /liliCollaborate cross‑functionally with sales, operations, and product marketing departments to ensure alignment with brand strategies and objectives. /li /ulh3Requirements /h3ulliBachelor’s degree in marketing or a related field. /liliProven experience (7‑10+ years) in brand management, within luxury, hospitality, travel, fashion or high‑end lifestyle sectors, preferably within international brands or top‑tier agencies. /liliStrong creative sensitivity combined with strategic depth and brand culture. /liliClear understanding of brand governance, licensing and brand risk management. /liliProficiency in relevant software tools and platforms, including Adobe Creative Suite (Photoshop, InDesign) and social media management tools. /liliFluency in English and Italian. /liliStrong brand judgement and aesthetic sensibility. /liliStrategic vision and long‑term brand thinking. /liliAuthority, credibility and ability to interact with C‑level stakeholders. /liliDeep understanding of luxury codes, brand equity and storytelling. /li /ul /p #J-18808-Ljbffr