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ITALIAN HOSPITALITY COLLECTION
Italian Hospitality Collection is aportfolio of hotels, resorts and spas, hand-picked for their beauty, history and enchanting surroundings.
Chia Laguna Resort in Sardinia, featuring 3 different hotels - Conrad Chia Laguna Sardinia, Baia di Chia Resort Sardinia - Curio Collection by Hilton, and Hotel Village, with a total of 424 keys and a conference centre with 8 meeting rooms for up to 900 delegates.
Fonteverde Lifestyle & Thermal Retreat in Tuscany, a member of the Leading Hotels of the World, with 78 keys and 3 meeting rooms for up to 85 delegates.
Grotta Giusti Thermal Spa Resort in Tuscany, a member of the Autograph Collection by Marriott, with 68 keys and 4 meeting rooms for up to 60 delegates.
Bagni di Pisa Palace & Thermal Spa in Tuscany, a member of the Leading Hotels of the World, with 61 keys and 3 meeting rooms for up to 100 delegates.
Le Massif Hotel & Lodge in Courmayeur,a member of the Leading Hotels of the World, with 80 keys and nearby meeting facilities for up to 150 delegates
Sister properties, part of the portfolio:
Ambasciatori Palace - 160 rooms, the first Intercontinental brand of IHG in Italy, built in 1900 to host ambassadors in Rome, then serving as the American Embassy Library in 1946, an historic building located in the heart of Via Veneto, is the ideal place to experience Rome’s fusion of ancient history and modern sophistication
Anglo American Florence – 118 rooms, a historic hotel part of, which dates to the 19th-century, is in a quiet area of central Florence, a 10-minute walk from Firenze Santa Maria Novella. The newest property part of the group, opened in 2024.
Duo Milan Porta Nuova - 239 rooms, vibrant design, and dynamic spaces that welcome coworking and socializing, the hotel marks the entry into Milan, Italy’s financial and design capital.
Our mission is to bring together out-of-the-ordinary properties, offer our guests memorable experiences in true Italian style, give our employees stimulating places to work and grow professionally, and achieve our shareholders’ financial goals.
JOB AIMS
A Digital Marketing Executive is responsible for implementing and managing online marketing campaigns and website to promote a company’s products or services. Moreover, one of the main goals will be optimize the CRM management and implement strategies and best practises. This role involves working across various digital platforms to increase brand awareness, drive traffic, and generate leads.
This position is ideal for a motivated and creative individual eager to contribute to a company’s online presence and growth through innovative digital marketing initiatives
This role reports to the Digital Marketing Manager, splitting the activities, and works closely with other departments to maintain a cohesive brand voice and strategic approach.
The candidate will be Milan based with one day of remote work possibile. Working hours are from 9:00 to 18:00, Monday to Friday.
JOB REQUIREMENTS
üBachelor’s degree or any study title in marketing, communications, business, or a related field.
ü1-3 years of experience in digital marketing or a similar role.
üProficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, and HubSpot.
üKnowledge of CRM, SEO, SEM, social media marketing, and email marketing.
üStrong written and verbal communication skills.
üAnalytical mindset with attention to detail.
üCreative and innovative thinking.
üItalian speaking, mandatory knowledge of English language.
KEY RESPONSIBILITIES
Digital Campaign Execution:
üExecute, and monitor digital marketing campaigns across platforms such as website both branded and vanity, search engines, and email.
üEnsure campaigns align with the company’s overall marketing strategy, budget & Digital Marketing Manager’s indications.
CRM:
üManagement of CRM activities, for implementation of best practises and better usage.
üCollaborate with relevant departments, eg. Revenue, to optimize strategies aiming incremental revenue.
Search Engine Optimization (SEO):
üOptimize website content to improve search engine rankings.
üConduct keyword research and analysis to drive organic traffic.
Pay-Per-Click (PPC) Advertising:
üManage and optimize paid advertising campaigns on Google Ads, Facebook Ads, and other platforms.
üTrack and adjust campaigns to achieve maximum ROI.
Content Creation:
üCreate engaging content for websites, online marketing campaign, DEMs, e-commerce, and email marketing.
üWork with designers, graphic and content creators, to produce visuals and multimedia content.
Local Campaigns Management:
üDevelop and schedule local marketing campaigns on Facebook based on hotels need, to increase ancillary revenue incomes.
üMonitor the results and adjust where needed.
Newsletters/DEMs:
üDesign and execute email campaigns to nurture leads and engage customers.
üAnalyse open rates, click-through rates, and conversion metrics to improve performance.
Analytics and Reporting:
üUse analytic tools to monitor campaign performance.
üPrepare regular reports on KPIs and suggest improvements for future campaigns.
Collaboration:
üWork with other departments, including sales, social media and offline marketing to align efforts and deliver cohesive campaigns
üCollaborate with external agencies for improving the performances.
Market Research:
üMonitor industry trends, competitor activity, and emerging technologies.
üIdentify opportunities for new campaigns and innovative strategies.
PERSONAL COMPETENCIES
These are the personal skills, qualities, and attributes you will need to demonstrate to carry out your job effectively.
üPlans, organizes, and uses a systematic approach to get things done.
üManages time effectively. Prioritizes actions and manages tasks through to completion. Actively seeks opportunities to develop and learn from experience.
üCommunicates openly and clearly both verbally and in writing. Pitches information at the appropriate level. Listens to the needs of others before contributing.
üDevelops positive working relationships at all levels. Manages conflict effectively. Motivates and inspires others to perform. Collects and analyses relevant information about a problem.
üContinually seeks innovative solutions. Makes conscious decision to go for action.
üNot afraid to commit mistakes and learn from them. Accepts personal responsibility to make things happen. Constantly reviews in order to improve.
üSelf-reliant, working with minimal control and direction. Acts on own initiative when appropriate. Takes calculated risks to achieve results.
üThinks ahead, developing contingency plans where necessary. Has a drive and determination to succeed.
üContributes and is effective when team working with peers.
üPresents powerful arguments which persuade others. Expresses confidence in own ideas and networks with others.
üGains commitment to action from a range of people.
üAdapts quickly and positively to new situations. Continues to be productive in changing circumstances.
üExcellent business hunter.
üA passion for sales and target-based performance.
KPI – KEY PERFORMANCE INDICATORSConversion rate online bookings from vanity website s
1. Conversion rate online bookings from vanity websites
2. Room/nights and room revenue
3. ADR