Fratelli Polli SRL
SOUTHERN EU MARKETING MANAGER
PERIMITER: SOUTHERN EUROPE (UK, DACH, FRANCE, EXPORT)
REPORTING TO: CHIEF MARKETING OFFICER
JOB CONTENT:
* Innovation
* Analyse food trends, consumer understanding, market data and manage cross-market innovation researches, concept and product test (both quali and quanti);
* Hunt new ideas and Business solution in coherence with the Brand strategy;
* Translate New Product Development into product strategy (1-3years), transforming each industrial or R&D innovation into a consumer success;
* Lead central cross-functional team into innovation flow
* Project leadership
* BUs coordination, making a bridge on: Innnovation Projects, Mktg activities, Packaging and communication declinations, and all operative matters between HQ and European BUs
* Roll out Plan and Marketing Activity Plan
* Support BUs to develop impactful customer presentations
* Support BUs to develop marketing activities to speed Awareness/trial or to create frequency/Repurchase
* Trade Marketing: Work in close relationship with sales dept. developing
* Trade marketing Strategy to define priorities per Area/Customer/Format
* Trade marketing activities to improve Shelf visibility, product appealing and speed sellout
* Assortment and price analysis
* monitoring promo impact and effectiveness
* Instore activations
* leading new product launches and updating their performances
* Business Mastering
* Budget performance monitoring
* Margin/Mix/portfolio analysis & optimization
* Marketing and trade marketing Spending
REQUIRED:
* Strong experience in Projects management (think x objectives, define priorities, establish strong relationship with functions, coordinate countries, lead timing...)
* Strong Leadership and Relation skill
* Good Experience in communication leading process, media plan and consumer activity
* Good Analytical and Financial skills
* Fluent English. French and German as a plus
* Good Presentation skills
* Experience in packaging management
* Proactivity, Creativity and open minded
* 5 years in MKTG management
* Experience in FMCG is a must. Experience in International background and in ambient-food it’s a plus
LOCATION: HQ Monsummano Terme (PT)