This role is critical to lead our business in the On trade channel for the South area, with the unique opportunity of creating the team responsible for Sell-in and Sell-out. The key responsibility as a team member is to lead the commercial agenda for the selected area, engage/motivate the team, and drive the business in line with the company's objectives and channel strategy. Meaningful Work From Day One The On trade Business Area Manager for South is responsible for driving On trade business in the regions of Campania, Sicilia, Puglia, Molise, Calabria, and Basilicata. Your first key task is to recruit, engage, and inspire a team of talented sales professionals. Secondary to this, you will be responsible for leading the business by managing both sell-in to direct customers and sell-out activations in the best outlets of the assigned territory. This role requires a strategic thinker with strong leadership/management skills and a deep understanding of the spirits industry. Experience working with indirect business models in On trade via wholesalers is a plus. You will report to the Head of On trade and collaborate with the team to shape strategy and ensure excellent execution in the field. The role can be based within the assigned business area. What You Can Expect Team Leadership : Lead, mentor, and develop a team of sales representatives to achieve sales targets and business objectives. Sales Strategy : Develop and implement effective sales strategies to drive sell-in and sell-out performance. Execute commercial strategies, including pricing and promotions, aligned with channel objectives. Customer Relationships : Build and maintain strong relationships with key wholesalers and on-trade customers. Direct management of key wholesalers and on-trade customers is required. Market Analysis : Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats. Performance Management : Set performance goals, conduct reviews, and support team development through coaching and feedback. Sales Reporting : Prepare and present sales reports, forecasts, and performance analyses to senior management. Budget Management : Manage the sales budget for the area, ensuring efficient resource allocation. Compliance : Ensure all sales activities comply with company policies and industry regulations. What You Bring to the Table Minimum of 5 years of sales experience in the spirits industry, with at least 2 years in a managerial role. Area Manager experience is essential. Bachelor’s degree in Business, Marketing, or related field. Proven success in delivering sales growth in similar roles. Ability to build and maintain effective relationships with direct and indirect customers. Deep knowledge of the on-trade spirits market and customer base, including wholesalers and on-trade customers. Prior experience in the spirits industry is mandatory. Knowledge in developing Premium and luxury categories. What Makes You Unique Strong leadership, communication, and negotiation skills. Entrepreneurial mindset. Proficiency in sales analytics and CRM software (Salesforce). Results-oriented, strategic thinker, team player with a passion for the spirits industry. Extensive management and business development experience in multinational companies with complex distribution channels. Experience managing and developing high-performance teams, leading change and innovation across a large geographic area. Flexibility to work at night as needed. Fluent in English and Italian, both written and verbal. Experience in change management and startup environments is a plus. Who We Are We believe great people build great brands. Joining Brown-Forman offers opportunities for personal and professional growth, problem-solving, and innovative thinking. We foster teamwork and encourage you to bring your best self to work. What We Offer Our Total Rewards program is designed to engage our employees and ensure sustainable, profitable growth. As a premium spirits company, we provide equitable pay, premium benefits, and a positive employee experience that reflects our values. ginmare Brown-Forman Corporation is committed to equal opportunity employment. All aspects of employment are based on merit, qualifications, and business needs, without regard to race, color, religion, gender, age, disability, or other protected characteristics. J-18808-Ljbffr