Sales Manager – Villa della Pergola
Location: Italia, Liguria, Alassio
Sector: Hotel/Turismo
Role: Commerciale/Vendite
Last updated: 27/11/2025
Company: Villa della Pergola, Relais & Châteaux – a luxury boutique hotel with 19 rooms spread across multiple historic buildings set in a lush botanical garden. The hotel offers spa, beauty & wellness, infinity pool and various wellness amenities. It is a member of the 580 global Relais & Châteaux network.
Job description: The property is in a period of growth and expansion and seeks a Sales Manager who can actively contribute to commercial development and strengthen market positioning in close collaboration with the General Management.
Key responsibilities
* Define and implement commercial and sales plans in alignment with General Management.
* Analyze target markets, identify new segments, partners and business opportunities (individual, corporate, leisure, events).
* Develop collaborations with aligned brands, industry operators, travel agencies and high‑end tour operators.
* Design and execute marketing and brand promotion strategies.
* Coordinate promotional and commercial communication activities, online and offline, in synergy with the property.
* Represent Villa de la Pergola and Relais & Châteaux at national and international fairs, workshops and industry events.
* Support development of experiential campaigns, offers and packages in line with the Maison philosophy.
* Prepare periodic reports and propose corrective actions and growth strategies.
Qualifications
* 3–5 years experience in sales/commercial roles, preferably luxury hotel or experiential tourism.
* In‑depth knowledge of luxury hospitality market dynamics and distribution channels.
* Excellent relational, negotiation and representation skills.
* Fluency in English (spoken and written).
* Good knowledge of CRM, channel management and revenue analysis tools.
* Proactive, flexible, strategic vision and strong results orientation.
* Sensitivity to service excellence, authenticity and Relais & Châteaux values.
Benefits
Permanent contract with remuneration commensurate with experience, meal and accommodation provision.
Equal Opportunity Statement
The offer is open to both sexes, in accordance with laws 903/77 and 125/91, and to people of all ages and nationalities, pursuant to legislative decrees 215/03 and 216/03.
Applicants must submit CV including photo and consent to personal data processing under GDPR. The offer applies to both sexes as per laws 903/77 and 125/91. Applications that do not meet the required qualifications will not be considered.
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