```html About the CompanyCeragon (NASDAQ: CRNT) is the global innovator and leading solutions provider of end-to-end wireless connectivity, specializing in transport, access, and AI-powered managed professional services. Through our commitment to excellence, we empower customers to elevate operational efficiency and enrich the quality of experience for their end users. Our customers include service providers, utilities, public safety organizations, government agencies, energy companies, and more, who rely on our wireless expertise and cutting-edge solutions for 5G 4G broadband wireless connectivity, mission-critical services, and an array of applications that harness our ultra-high reliability and speed. Ceragon solutions are deployed by more than 600 service providers, as well as more than 1,600 private network owners, in more than 130 countries. Through our innovative, end-to-end solutions, covering hardware, software, and managed professional services, we enable our customers to embrace the future of wireless technology with confidence, shaping the next generation of connectivity and service delivery. Ceragon delivers extremely reliable, fast to deploy, high-capacity wireless solutions for a wide range of communication network use cases, optimized to lower TCO through minimal use of spectrum, power, real estate, and labor resources - driving simple, quick, and cost-effective network modernization and positioning Ceragon as a leading solutions provider for the “connectivity everywhere” era.About the RoleBuild, manage and maintain customer relationships directly into target market segments. Develop the go-to-market strategy and required partnering landscape to deliver significant business outcomes. Create and maintain a pipeline with potential customers and deals. Onboard anchor customers with disruptive commercial and business models. Pursue and present in-depth technical knowledge on our propositions and roadmap around Defense and public safety.ResponsibilitiesDetermine market strategies and goals for each product and service, understanding the strategies, goals and objectives of assigned accounts.Meet and exceed booking, margin quotas and revenue goals.Establish high levels of quality, accuracy, and process consistency in planning, forecasting, and budgeting approaches used by the channel organization.Ensure planning, forecasting and budgeting efforts are appropriately integrated with other planning processes employed within the organization.Set up the overall sales strategy in the relevant areas: Creating and executing on a strategic plan to drive sales and profit growth in the vertical market.Develop new value propositions, use cases and campaigns.Prospect the right decision makers within a business to identify new business opportunities and bring an innovative approach to prospecting and acquisition, with a customer-oriented mindset.Identify, evaluate, and recommend product and service enhancements that improve the overall value to our customers.Manage, build formal business proposals and presentations, present to all levels of the organization including executives, lead negotiations, coordinate complex decision-making processes, and overcome objectives to closure, and close sales in a professional and effective manner.Maintain up-to-date knowledge of industry trends, technical developments, and government regulations that affect target markets.Ensure the CRM database is utilized appropriately and maintained on a regular basis, with forecast accuracy.Strong Hunting mindset. QualificationsBachelor’s degree: Master’s degree preferred.5+ years of experience in System Integrator for IoT/Telco/Networking domain preferred within Defense Market.Excellent communication skills in English and Italian and knowledge of Spanish/French/German is an advantage.Previous track record of working within Defense/Public Safety environment and expanding sales growth YoY.Established relationships within MOD/MOI in Europe.Understanding of public sector procurement.Ability to travel. Required SkillsPreferred SkillsPay range and compensation packageEqual Opportunity StatementWe are committed to diversity and inclusivity.```