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Marketing manager btob

Turbigo
ENGIE Italia
Responsabile marketing
Pubblicato il 28 gennaio
Descrizione

Ph3Overview /h3pENGIE puts sustainable development at the center of its activities (electricity, natural gas, energy efficiency, and services) to meet the challenges of the energy transition to a low-carbon economy: access to a sustainable economy, climate change mitigation and adaptation, and resource optimization. /ppbWho are we looking for? /b /ppWe are currently searching for a bMarketing Manager B2B /b in SEM Italy reporting to the Head of Downstream, based in Milan. The Marketing Manager B2B will lead, strategically, a team of 2-3 specialists and lead the development and lifecycle management of energy products (electricity and gas) for the B2B, Giants, and SME segments in the Italian market. The ideal candidate will have a strong understanding of product structuring, market intelligence mechanism, and sales channel collaboration, with a proven ability to translate market insights into actionable product strategies. /ppbENGIE Supply Energy Management (SEM) /b provides energy supply solutions and risk management services to support its clients through their decarbonization journey, while optimizing ENGIE’s assets and contributing to value creation. /ppENGIE is a global reference in low-carbon energy and services with a leading energy management business, piloted by its Global Business Unit Supply Energy Management (SEM) who built its savoir-faire managing the Group’s large and diverse asset portfolio over 20+ years. /pp7,500 employees around the world develop our solutions, through 19 countries. We cover the full energy mix: renewable and thermal power, natural gas LNG, biomass, environmental products. Our experts provide tailor made solutions based on a wide range of savoir-faire in energy management with a strong focus on decarbonation and decentralization. Our clients span the entire value chain: producers, asset developers, financial players, utilities, distributors and industrials. Our global reach and strong local presence enable us to offer these diverse clients tailor-made services and respond to rapid changes in mature or emerging markets alike. /ppOur 3 expertise: /pulliAsset management /liliEnergy supply, providing green energy innovative solutions /li /ulpAt SEM we encourage breakthrough results, team spirit, curiosity and innovation while preserving the right work/life balance for you. /ph3What will you do? /h3pAs Marketing manager on B2B, you will: /pulliMonitor and analyze market trends, customers and competitors behavior, as well as competitive landscape to benchmark continuously defined strategy, anticipating commercial trends and identify new opportunities on segment and products. /liliCollaborate actively with the Head of Downstream and the other sales manager to set up and fine tune the commercial strategy and the client segmentation, regarding clients, volume, delivery point and sector of interests, of Downstream desk of the BP Italy. /liliContribute to the strategic direction of BP Italy by aligning marketing initiatives with business objectives. /liliDesign and structure innovative energy products tailored to B2B, Giants, and SME customer needs in alignment with specialized Energy management desk fully respecting internal guidelines and procedures. /liliOversee the full lifecycle of product creation being the main interface of the Downstream desk versus the main internal stakeholders, from ideation to launch and post-launch performance tracking. /liliEvaluate product performances and market reaction to optimize offerings strategies and positioning. In this contest support Head of Downstream to fully oversee desk performances with a strong digital orientation on weekly, monthly, quarterly and yearly basis. /liliAct as a key interface with Key Account Managers (KAMs) across B2B, Giants, and SME channels to gather insights and feedback from the field. On this regard ensure alignment between defined commercial strategy represented by designed products and clients segmentation and sales execution activity. /liliFoster continuously a collaborative and performance-driven team culture. /li /ulh3About You /h3ulliBachelor’s degree in engineering, business, or commercial related field. /liliMinimum 10 years of experience in marketing and/or market intelligence and/or market analysis activity on supply B2B field, or similar commercial roles within the energy sector. /liliProven track record in structuring, customization and product management of B2B energy products. /liliExcellent financial acumen and experience on supporting decision makers (head of Downstream and Sales managers) on managing budgets and financial performance, with deep understanding of the impact of energy transition and of energy risk management. /liliExcellent stress management, especially in scenarios requiring quick reactions. /liliA basic knowledge of SQL for independent data extraction and analysis constitutes a significant advantage, while familiarity with advanced analytics platforms like Dataiku, Power BI is considered a plus. Furthermore, experience with CRM platforms (e.g., Salesforce, MS Dynamics) and marketing automation tools is essential to effectively align with sales channels and drive customer lifecycle strategies. Finally, a strong digital mindset is required to organize workflows using collaborative tools like Microsoft Planner. /liliDemonstrated capacity to lead a skilled team and working in start-up mode. /liliNegotiation and influence skills to manage dependencies with other internal teams across the value chain (PMO/PO) without direct hierarchical authority. Excellent communication and stakeholder management skills. /liliDemonstrated ability to coordinate projects aligning different experts with a clear objective to successfully deploy new products within defined risk mandates and company procedures. In this contest very careful to details, deadlines guarantying operational excellence. /liliFluent English and Italian. Fluent in French would be a plus. /liliCollaborative, able to create an inclusive and motivating work environment and team spirit. /liliAbility to build and maintain credibility and trust with senior stakeholders and to be able to communicate complex issues simply and compellingly to clients and employees. /liliDemonstrated leadership and assertiveness with communication presentation skills. Consolidated and excellent use of PowerPoint. /liliSelf-motivated and results oriented. Humble. /liliWillingness to travel in Italy and abroad. /liliStrategic Thinking /liliProduct Lifecycle Management /liliLeadership Team Development /liliCommercial Acumen /liliStakeholder Engagement /li /ulh3Type of contract /h3pPermanent contract according to local law /ph3ABOUT ENGIE /h3pAt ENGIE, every talent has a role to play in accelerating the energy transition. Make a difference and enjoy a fulfilling professional experience. Take on exciting challenges and build a career path that reflects who you are. bJoin us and be part of the adventure of the century! /b /ppWorking at ENGIE, a multinational group, means having a wide variety of career opportunities in more than 30 countries. Whilst putting the community at the center of your professional life and contributing to real change during a challenging career. /ppOur commitment is clear: We support a social model that balances economic performance with positive impact on people and the planet. We bet on the power of community and act as part of a community committed to disrupting and reinventing the future. Diversity and inclusion are at the core of our corporate culture. /ppENGIE is committed to combating all forms of discrimination in employment, access to training and promotion. Therefore, the integration and support of youth, adults, and people with disabilities, regardless of gender, ethnicity, or religion, are key priorities of human resources policy. /ppRecognized for 2025 by Sole24 Ore as a leading company in diversity inclusion, the ISO 30415:2021 and UNI PDR 125:2022 certifications are further proof of our commitment. /p /p #J-18808-Ljbffr

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