*Must speak fluent in Italian to applyPosition Title: Product Marketing ManagerLocation: Province of Treviso, ItalyCompany OverviewOur client is a well-established Italian manufacturing company specializing in plastic components and furnishing systems. As part of an internal reorganization aimed at strengthening processes and increasing operational efficiency, the company is seeking a Product Marketing Manager to support its next phase of growth and development.Role OverviewThis position will play a central role in overseeing the entire product lifecycle — from portfolio definition to market launch — while introducing more structured workflows and governance across departments. The objective is to accelerate product development timelines, improve profitability, and enhance overall market competitiveness.Reporting directly to senior leadership, the Product Marketing Manager will act as a key link between strategic direction and operational execution.Key Responsibilities- Contribute to portfolio strategy by analyzing market trends, competitor positioning, materials innovation, sustainability topics, certifications, and channel-specific dynamics- Identify opportunities for product line expansion, optimization, or rationalization- Design and implement a structured product development process, managing activities from requirement gathering and technical definition through engineering and production start-up- Prepare technical and design briefs for internal and external designers- Coordinate product launch strategies in collaboration with relevant departments, ensuring the development of sales tools such as technical sheets, catalogs, 3D assets, and training materials- Oversee commercial launches and monitor post-launch performance, implementing corrective actions where necessary- Provide leadership with analytical insights and reporting to support decisions on product priorities, investments, and margin optimizationCandidate ProfileThe ideal candidate will have:- A degree in Engineering or a related technical discipline; postgraduate education in Marketing is considered an advantage- Proven experience in Product Management and lifecycle management within the furniture sector or plastic component manufacturing- Demonstrated ability to formalize and optimize product development processes, introduce KPIs, and strengthen governance structures- Experience working in evolving or transformation-driven environments- Strong analytical capabilities, particularly in cost structure and margin evaluation- Experience collaborating cross-functionally with design, production, suppliers, and sales teams- A structured, methodical approach combined with strong coordination and problem-solving skills- The ability to make data-driven decisions and guide cross-departmental initiativesThis is an opportunity to join a growing industrial organization where structured product strategy and process leadership will directly contribute to long-term competitiveness and profitability.