Join to apply for the Senior Hotel Marketing Manager - Falkensteiner Park Resort Lake Garda / Saló (m/w/d) role at Falkensteiner Hotels & Residences Italy
Become part of an exciting project with Falkensteiner Park Resort Lake Garda. We are opening a showroom for the Falkensteiner Park Residences Lake Garda to showcase our new premium offerings. Support us from the beginning in selling these luxury residences during this pivotal development phase.
We are looking for a Senior Hotel Marketing Manager (m/w/d) to join our team in Italy. Your responsibilities include:
* Developing the hotel’s marketing strategy in collaboration with the Regional Head of Marketing, focusing on communication, USPs, target markets, and audiences.
* Creating the marketing plan and budget based on the strategy.
* Regular communication with the hotel GM and Revenue Manager regarding bookings, marketing activities, packages, and special offers.
* Providing input on hotel product development, including events and experiences, and supporting their implementation.
* Selecting, negotiating, and executing hotel collaborations and local partnerships to enhance the guest experience.
* Coordinating with the Performance Marketing team at headquarters.
* Managing website content, including updates on events and packages in collaboration with Revenue Management and Reservations.
* Planning and executing hotel newsletters and lead generation activities.
* Leading the hotel’s Social Media Manager/Content Creator and coordinating content planning.
* Collaborating with the Regional PR Manager on press releases, media trips, and influencer visits.
* Implementing in-house marketing activities and maintaining hotel collateral and presentations.
* Supporting sales team activities like site inspections and FAM trips.
* Engaging with local tourism stakeholders and partners.
Requirements:
* Completed marketing education, ideally combined with tourism training.
* At least 5 years of marketing experience in hospitality, preferably in a hotel setting.
* Flexible, communicative, empathetic, and data-driven.
* Fluent in Italian, German, and English; additional languages are a plus.
What we offer:
* Full-time position (5 days/week, 40 hours).
* Onboarding and development opportunities within a 360° tourism company.
* Employee and family discounts across Falkensteiner hotels.
* Corporate benefits and cross-hotel exposure.
Salary starts at €3,600 gross per month, with potential for above-market compensation depending on experience and qualifications. Additional benefits are detailed at our benefits page .
We look forward to your online application!
Contact: Christoph Crepaz, Managing Director Marketing & Sales
Blog: blog.falkensteiner.com
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Hospitality
#J-18808-Ljbffr