Overview
The Senior Copywriter leads the verbal identity of the work, owning tone of voice, storytelling and written craft across all channels. As a native English speaker, you bring precision, nuance and originality to every word — from big platform ideas to the smallest line of copy.
We are posting in anticipation of a need. Applications close Friday, February 13. This role is based in Milan. We’re open to candidates currently based elsewhere, provided they’re willing to relocate and have the right to work.
Key Responsibilities
* Develop compelling, idea-led copy across brand, digital, social, film and experiential
* Define and evolve tone of voice for premium brands
* Lead storytelling and messaging from concept through final delivery
* Partner with the Senior Art Director to ensure seamless verbal and visual integration
* Provide copy leadership throughout production, including scripts, VO and on-set support
* Present and sell creative ideas confidently to senior clients
* Collaborate with Strategy to ensure work is insight-led and commercially effective
* Build long-term client trust through clear communication, cultural fluency and consistently high-quality output
Skills & Attributes
* Exceptional writing craft with strong strategic and brand understanding
* Original, culturally fluent thinking with a sharp editorial eye
* Confident presentation and communication skills
* Proven leadership and ability to inspire creative excellence
About You
* Strong experience in a senior copywriting role
* Demonstrated work for luxury and/or automotive brands
* Expert knowledge of advertising principles across all major channels
* Ability to perform creatively under pressure and tight timelines
* M+C Saatchi Group job posting with relocation consideration. (We are posting in anticipation of a need.)
* This role is based in Milan. We’re open to candidates currently based elsewhere, provided they’re willing to relocate and have the right to work.
About M+C Saatchi Group
We are a creative solutions company deeply rooted in the diversity of European culture. We think globally, operate with a Pan-European mindset and act locally. Our team is our greatest strength, fostering a culture of collaboration, creativity and impact. We prioritise ideas and are obsessed with production, crafting culture-led communication that transcends channels, ignites people’s passions, sparks meaningful connections around social issues and creates unforgettable stories that resonate across multiple touchpoints. By blending strategic thinking with creativity, we assemble teams exactly for the task at hand, driving maximum impact for our clients.
We are the world’s largest independent creative network, across 6 regions and 22 countries. We connect specialist expertise — powered by creativity, data and technology — to help build famous brands, solve the most complex business problems, and tackle society’s biggest challenges.
M+C Saatchi Group was founded in 1995 and is now the biggest Independent creative agency group in the World. Founded on one core principle, Brutal Simplicity.
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