Key Responsibilities
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- Own and lead brand strategy and annual marketing plans across the full marketing mix
- Drive product and portfolio innovation, from concept development to launch execution
- Act as brand guardian, ensuring consistency across positioning, pricing, promotion, and distribution
- Lead cross‐functional teams to execute go‐to‐market plans effectively and on time
- Monitor brand health, business KPIs, and ROI, translating data into clear strategic actions
- Analyze category, market, and consumer trends to identify growth opportunities
- Define pricing and distribution strategies in partnership with Sales and Finance, with a strong focus on P&L impact
Qualifications
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- 7+ years of experience in Brand Management or Marketing roles within FMCG environments
- Proven experience managing complex brands and innovation projects
Required Skills
- Strong analytical, commercial, and strategic mindset with solid P&L understanding
- Excellent communication and influencing skills across senior stakeholders
- Ability xrdztoy to operate autonomously while leading cross‐functional teams in matrix organizations
Preferred Skills
- Experience in digital, omnichannel, and shopper‐centric marketing
- Strong knowledge of consumer insights, panel data, and brand tracking tools
Compensation