Department:
****** - Subscriptions - Creative Services
Employment Type:
Permanent - Tempo pieno
Location:
Italy - Milan - Piazza della Repubblica
Reporting To:
Caroline Woods
Description
DAZN is at the heart of Italian sport, bringing fans closer to Serie A and the world's biggest sporting moments.
As Italy's leading sports streaming platform, DAZN blends premium content with bold, engaging storytelling that resonates deeply with local audiences.
Joining DAZN Creative means working in an energetic, collaborative environment where creativity has real visibility and impact.
You'll partner closely with Italian marketing and content teams while aligning with global brand standards to shape how fans discover and engage with DAZN.
If you love sport, language, and creative challenge, this is your chance to help define the voice of DAZN in Italy.
As Copywriter for the Italian market, you'll be responsible for crafting compelling, locally relevant copy across DAZN's marketing ecosystem.
Working within DAZN Creative (EMEA), you'll support acquisition, engagement, and retention through clear, creative, and effective communication.
Your primary focus will be digital marketing and CRM copy, while also contributing to broader brand, product, and partnership campaigns.
This role requires a native Italian writer with a strong understanding of sport, culture, and how to engage passionate fanbases while maintaining global brand consistency.
What You'll Be Doing:
Writing copy across digital acquisition channels, including paid media, landing pages, and subscription journeys
Creating CRM communications such as email, push notifications, onboarding, and event promotion
Developing promotional messaging for acquisition, retention, and upsell campaigns
Owning and evolving DAZN's tone of voice in the Italian market
Contributing to integrated campaigns across digital, OOH, print, radio, and TV
Writing on-product promotional copy, partnership assets, and app store content
Supporting CTA development, marketing claims, and product feature naming
Providing copy guidance to ensure clarity, consistency, and cultural relevance
What You'll Bring:
Native-level Italian with strong English language skills
Experience writing engaging, brand-led marketing copy
Excellent attention to detail and confidence editing your own work
Understanding of tone of voice and localisation within a global brand
Passion for sport, particularly Serie A and European football
Benefits
Benefits include access to DAZN, lunch vouchers, free coffee and snacks, family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working and access to our internal speaker series and events.
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