PbAbout the role /b /ppEssity is looking for a passionate and results-driven Brand Manager to lead the Tempo and DemakUp brands in the Italian market. This is an exciting opportunity to take full ownership of two of Essitys most iconic brands driving their growth and visibility at a local level. /ppAs Brand Manager you will play a key strategic and operational role with full responsibility for the PL brand equity and market share development. You will lead the planning and execution of marketing initiatives and brand activations ensuring alignment with the global strategy while tailoring actions to the specific needs of the Italian market. /ppYoull be part of a collaborative and international environment and report directly to the Marketing Manager Region South West. The role will be based at our offices in Legnano (MI). /ppbWhat you will do : /b /ppLead and implement the annual brand plans defining local activation touchpoints in line with global guidelines. /ppManage and monitor the AP budget ensuring proper allocation and usage. /ppImplement global marketing strategies at local level maximizing the impact of digital and paid media while minimizing non-working spend. /ppActivate monitor and optimize Brand Innovation campaigns taking full ownership of achieving the business case for product innovations. /ppOversee all product lifecycle phases : launch phase-in / out distribution and brand activation. /ppManage assortment and pricing in line with local global directives collaborating with internal partners. /ppLead consumer and customer insight gathering and translate findings into effective strategies. /ppProvide feedback and insights to help shape the global brand strategy. /ppSupport and develop team members (if applicable) fostering their professional growth /ppWho you are : /ppDegree in Marketing Economics Business Management or related fields. /ppMinimum 3 years of experience in Brand Management or Trade / Consumer Marketing roles preferably in FMCG or Healthcare sectors. /ppSolid knowledge of the marketing mix levers and product lifecycle management. /ppStrong business acumen and proven PL ownership. /ppExperience managing ATL / BTL and digital campaigns. /ppExcellent analytical problem-solving and synthesis skills. /ppStrong interpersonal leadership and cross-functional collaboration skills. /ppFluent in English both written and spoken. /ppProactive results-oriented mindset with a collaborative attitude. /ppWhat We Offer /ppAn inclusive and international environment focused on innovation and growth /ppThe opportunity to work with one of Essitys most iconic brands /ppbA key role in driving brand success in the local market /b /ppHybrid working model : 2 days per week remote offering flexibility and work-life balance /pp12-month fixed-term contract competitive salary aligned with market standards (fixed salary bonus iwelfare benefits package) /ppApplication End Date : /pp18 ago 2025 /ppuJob Requisition ID : /u Essity /ppRequired Experience : /ppManager /ppbKey Skills /b /ppDigital Marketing,Marketing,Management Experience,Profit Loss,Analysis Skills,Microsoft Powerpoint,Market Research,Project Management,Product Management,PL Management,Product Development,Branding /ppuEmployment Type : /u Full-Time /ppuExperience : /u years /ppuVacancy : /u 1 /p #J-18808-Ljbffr