1. Company Overview
We are a remote-first Berlin-based tech-driven company on a mission to support companies in their sustainability transition towards net zero using our climate-tech-backed data, algorithms and industrial expertise.
We are looking for a growth rockstar profile to join our young and dynamic environment with a deep motivation to have a positive impact.
2. Position Summary
As the Marketing / Growth Manager at Metrikflow, you will be responsible for strategizing, executing, and optimizing growth initiatives to scale our B2B SaaS platform. You’ll own the customer acquisition funnel and work on strategies across Branding, Lead Generation, Content Marketing, Performance Marketing, and other digital marketing channels. Your expertise in communication, growth strategies and marketing analytics will be key in expanding our reach and driving measurable results. Fluency in English and Italian are essential for engaging with various audiences and creating content tailored to the Italian market.
Tasks
* Develop and execute marketing strategies for Metrikflow’s B2B SaaS platform.
* Drive the content strategy and branding activities of Metrikflow
* Test and scale our lead generation machine, improving results and efficiency.
* Manage and optimise the performance of marketing campaigns to increase brand awareness and traffic and lead generation.
* Design performance marketing campaigns to attract qualified leads.
* Test and refine high-converting landing pages.
* Analyze and optimize the entire lead generation and marketing funnel, identifying areas for improvement.
* Collaborate with product and sales teams to align growth strategies with business objectives.
* Research and implement innovative marketing tactics to stay ahead in the SaaS space.
* Provide regular performance reports and actionable insights.
Requirements
* Proven experience as a Marketing Manager, Growth Manager, Digital Marketer, Sales Manager or a similar role in the B2B SaaS industry.
* Expertise in Communication, Branding, Google Ads, and content marketing.
* Expertise in Lead Generation is a big plus.
* Strong analytical skills and familiarity with tools for tracking, performance and benchmarking (Google Analytics, Search Console, SemRush, etc.)
* Exceptional understanding of growth marketing principles and strategies.
* Hands-on experience in creating and managing marketing funnels.
* Ability to work autonomously and prioritize tasks effectively.
* Excellent communication and collaboration skills.
* Fluent in Italian (spoken and written).
* English work proficiency.
Benefits
* Competitive Salary
* ESOP package
* Work from anywhere you want! We’re a remote-based company.
* Onsite with the team (every quarter).
* You’ll help make a positive impact on the planet!
* You’ll build a wide network of realities committed to preserving the environment and society
* We’re are a very international team, from all over the world.
* This is an opportunity for you to grow and gain professional experience.
* Join a rocketship and help us become the #1 ESG platform in Italy
* Please submit your CV and a short Cover Letter explaining why you would like to work at Metrikflow.
* The ideal candidate would be able to start working from January / February 2025.
* You can check more about us on our Linkedin page and our website at www.metrikflow. com
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